For Love or Money? Survey Says Majority of Canadians Prioritize Job Security and Enjoyment Over Salary

Do the majority of Canadian employees work for love or money? According to Randstad Canada's latest global Workmonitor survey, they work so they can pay the bills, and many would sacrifice money for job security and an enjoyable job.

TORONTO, June 21, 2012 /CNW Telbec/ - Are you working for love or money? Findings from Randstad's latest Global Workmonitor, surveying employees in 32 countries around the world, reveal that while most Canadians work to live, many are prepared to sacrifice money for job security and the ability to enjoy what they do for a living.

According to the survey, most Canadians (82%) work to live, rather than live to work, on par with the global average. The greatest exception worldwide is Luxembourg, where only 23% of respondents agree with this statement. As well, three out of ten Canadian employees also indicate they would quit their job if there was no further scope for personal development.

Survey findings also indicate that 66% of Canadians do not consider a good salary to be more important than enjoying their work. Globally, more than half of respondents (58%) also say they consider enjoyable work to be more important than a good salary, especially in Norway (80%). However, salary is a much stronger driver in Hong Kong, Malaysia and India, where only a third of respondents agree with this statement.

Stacy Parker, Executive Vice President of Marketing at Randstad Canada says, "Do I work for love or money? It's a question that many ask themselves at one point thoughout their career: What's the trade-off between a satisfying job and a satisfying paycheck? Canada's workforce is motivated by a number of factors - for some people it is being able to earn a wage that keeps them going to work every day, while others take into consideration factors such as a good working environment, perks, flexible working hours, co-operative colleagues and job satisfaction."

"Undoubtedly a high salary results in a better standard of living, but considering that workers spend most of their hours at work, often this is not enough to keep them happy," says Parker.

Aditionally, survey results indicate 40% of Canadian employees are prepared to forego part of their salary in order to secure their own job. Overall, 43% of global respondents agree, and the US ranks similarly at 44%.The most committed employees can be found in India, where 76% say they are willing to forego part of their salary if this would help save their jobs.

The extent to which employees are willing to compromise correlates with the financial performance of their employer. Overall, 42% of all respondents in the quarterly Randstad Workmonitor survey indicate the financial performance of their employer is under pressure. Countries above average include Hungary, Greece, Czech Republic and Spain (61-67%). Canada sits on the lower end of the spectrum, as only 36% of Canadian employees believe that the financial performance of their employer is currently under pressure.

According to Parker, "Canadians have made it clear that although they may be working to pay the bills, they care a great deal about their jobs and about enjoying what they do for a living," she says. "But it's important to remember that it's not enough to focus solely on making the most of work, but rather to combine work and play, work and home life, work and health. Balance is essential." 

Click on the following link to view the For Love or Money Infograph.

The Randstad Workmonitor: After the successful introduction of the Workmonitor in the Netherlands in 2003 and more recently in Germany, the survey now covers 32 countries around the world, encompassing Europe, Asia Pacific and the Americas.

The Randstad Workmonitor is published four times a year, making both local and global trends in mobility regularly visible over time. The quantitative study is conducted via an online questionnaire among a population aged 18-65, working a minimum of 24 hours a week in a paid job (not self-employed). The minimal sample size is 400 interviews per country, using Survey Sampling International. Research for the second wave in 2012 was conducted from 20 April to 7 May, 2012.

For the complete set of findings, including comments on differences in opinion by generation, gender and education, visit:

About Randstad Canada: Randstad Canada is the Canadian leader for staffing, recruitment and HR Services. As the only fully integrated staffing company in the country, we understand the recruitment needs and demands of employers and job seekers across all levels and industries. Through our insightful knowledge of local markets, employment trends and global network of recruitment experts, we are shaping the Canadian world of work. Visit 


For further information:

Dayana Moreno
Marie-Noelle Morency
416.962.9578 x2317
514.350.5309 x233

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