Emergency Preparedness Week is the perfect time to take precautions
against extreme weather
Twitter: @RBCInsurance: Weather events are inevitable but you can prepare your
family and home today for emergencies #GetPrepared
Summary: Although extreme weather is on the rise, Canadians are still optimistic
about their ability to deal with the impacts of these events, according
to the RBC Canadian Water Attitudes Study. Yet, while Canadians say
they feel prepared, many are not planning to take preventative measures
to protect their home from extreme weather this year.
See below for more media resources.
TORONTO, April 28, 2015 /CNW/ - It comes as no surprise that extreme weather events are on the rise with
heavy rainfalls, severe snowstorms, ice storms and floods increasing in
prevalence and intensity across the country. In some regions of Canada,
weather events that used to occur every 40 years are now happening
every six years1. Yet, despite extreme weather being on the rise, Canadians are still
optimistic about their ability to cope with some of the impacts of
According to the eighth annual RBC Canadian Water Attitudes Study, the
majority of Canadians feel prepared to deal with extreme weather events
such as severe snowstorms (70 per cent), severe thunderstorms (56 per
cent) and ice/hail storms (55 per cent). While only 36 per cent of
Canadians feel prepared for flooding, the majority are confident in
their ability to cope with personal stress and the safety and security
of their family.
"Although Canadians feel prepared to deal with the adverse effects of
extreme weather, the amount of damage caused by weather incidents
increased 650 per cent in Canada between 2009 and 2012," says Paula
Bandi, senior product manager, Home, RBC Insurance. "Based on these
findings, it appears Canadians may have a relatively high level of
optimism when rating their level of preparedness."
Over the past five years, water has replaced fire as the main cause of
damage to Canadian homes. Despite this risk, the survey found that many
Canadians do not have plans to take precautionary measures to prevent
water damage to their home this year. What's more, the number of
Canadians taking preventative measures against water damage has
decreased significantly from previous years.
PREVENTATIVE MEASURES FAST FACTS
Maintain eavestroughs and downspouts
Landscaping such as grading
Install downspout extensions and splash pads
"It's alarming to see such a steep decline in Canadians willingness to
take precautionary measures to protect their homes," adds Bandi.
"Extreme weather events are inevitable and Canadians need to take
proactive steps to protect their home from extensive property damages."
With Emergency Preparedness Week around the corner, RBC Insurance offers
some additional tips to help Canadians safeguard their home and family
against extreme weather:
Create a detailed home inventory of all of your belongings inside and
outside of your home and garage. In the event of a claim, you'll have
an itemized list of all of your important contents.
If you keep items in the basement, store all important belongings like
artwork, old photographs or mementos, and electronics off the floor or
consider moving them to another part of the home.
In parts of Canada where there is still snow, safely clear snow from
roof and foundation walls to prevent water from entering the home.
Have an emergency preparedness kit with all supplies required to survive
72 hours without help or electricity, including water, food and
Prepare and rehearse an emergency evacuation plan and ensure your family
knows what the plan is.
About the 2015 RBC Canadian Water Attitudes Study
The 2015 Canadian Water Attitudes Study included an online survey
administered by GlobeScan between January 5 and January 25, 2015. It
included a sample of 2,242 Canadian adults from GMI's Canadian panel.
Weighting was employed to balance demographics, to ensure the sample's
composition reflects the adult population according to Canadian Census
data, and to provide results intended to approximate the sample
universe. Results were weighted by gender, age, region and community
size. The sample included a minimum of 200 respondents in each of
Calgary, Halifax, Montreal, Vancouver and Winnipeg, and 300 in Toronto.
The margin of error for a strict probability sample for a sample of
this size (n=2,242) would be ±2.2 per cent 19 times out of 20.
About RBC Insurance
RBC Insurance®, through its operating entities, provides a wide range of
travel, life, health, home, auto, wealth and reinsurance products and
solutions, as well as creditor and business insurance services to
individual, business and group clients. RBC Insurance has more than
four million clients globally. We are one of the largest Canadian
bank-owned group of insurance companies, and among the fastest growing
insurance organizations in the country. RBC Insurance employs more than
3,000 employees, and is the brand name for the insurance operating
entities of Royal Bank of Canada.
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Keywords/Suggested Tags: RBC Insurance, extreme weather, home
1 Insurance Bureau of Canada
SOURCE RBC Insurance
For further information:
Kiara Famularo, RBC Corporate Communications, 905-606-1481
Greg Skinner, RBC Corporate Communications, 905-816-5583