foodora and SmartHalo Partner to Launch Pilot Program to Improve Rider Safety

To kick off Bike To Work and School Week, foodora introduces new safety initiatives to help keep riders safe

TORONTO, May 29, 2017 /CNW/ - To kick off Bike to Work and School Week foodora, the on-demand food delivery service has partnered with SmartHalo, the urban smart biking device, to launch a pilot program aimed to improve and encourage rider safety. Beginning today, foodora's most active riders across Canada will test out SmartHalo devices for one month for added safety benefits. As part of foodora's safety initiatives, the company has unveiled a new line of bicycle gear to improve rider visibility amongst its fleet of riders in Toronto, Montreal & Vancouver. With over 8,100 riders globally, foodora is also promoting bike safety to local cyclists by providing maps with suggested safe riding routes in all cities.

"While it's important to us that our riders deliver customer orders in a timely manner - it's more important that they're doing so safely," said David Albert, managing director, foodora Canada. "Our riders deliver around the clock - during rush hour, when it's dark out, and in all kinds of weather conditions, which is why we we're excited about implementing an innovative test program with SmartHalo in Canada."

SmartHalo, created by CycleLabs Solutions Inc., is an innovative biking device with a minimalist, circular interface that connects with a smartphone so that cyclists are less distracted by notifications on their phones - maps, SMS messages and other alerts. The Bluetooth-enabled smart bike device displays the safest and quickest routes to the desired destination with turn-by-turn navigation, lights the way at night with an automatic flashlight, and triggers a loud alarm to ward off thieves - all features that aim to benefit any cyclist, including foodora riders.

foodora, already known for its bright fuchsia gear, unveiled new rain jackets with over 50 per cent reflective material, and cycle style jerseys. Designed with breathability, range of motion and safety in mind, the clothing uses lightweight fabrics and reflective trim. Accompanied by SmartHalo devices, foodora's new initiatives will aim to keep riders safe and visible at all times.

"We believe SmartHalo can help improve the safety of cyclists, especially riders of bike delivery services where riders often average 300 kilometres a week," said Gabriel Alberola, co-founder and UX director, SmartHalo. "For us, biking is more than a transportation method or hobby. We share this ethos with foodora, which makes them an ideal company to test our product."

foodora is also supporting bike safety amongst local cyclists by providing 'Happy Cycling Maps,' which outline the safest and most enjoyable cycling routes in Toronto, Vancouver, and Montreal. foodora 'Happy Cycling Maps' also highlight suggested locations for cyclists to pick-up eats along the way to fuel their ride.

The Happy Cycling Map will be available for download at

Download foodora for your phone: iOS and Google Play Store

About foodora
foodora was launched in Germany in October 2014, backed by Rocket Internet in April 2015 and merged with Delivery Hero in September 2015. With over 8.1k riders globally, the on-demand delivery service currently connects high-quality restaurants and foodies in 10 countries and is changing the way food delivery is viewed and experienced around the world.

How it works
Through the foodora website or via the new iOS and Android apps, customers can enter their postal code and view a curated list of restaurants serving their neighborhood. Once they have found their meal of choice, they can place the order in the comfort of their home or office, paying online through foodora's secure platform. The order is then carefully prepared by the restaurant and brought directly to the customer by the foodora logistics team or picked up by the customer using foodora's new pick-up feature.

About CycleLabs Solutions Inc. and SmartHalo
CycleLabs Solutions Inc. created Smarthalo, an innovative biking device for urban cyclists using a minimalist and award-winning circular interface that connects with a smartphone. It shows the quickest and safest paths to the destination, lights the way at night and keeps the bike safe against thieves with its integrated alarm system. It's the smart biking system cyclists have been waiting for. SmartHalo can be ordered online for 179 USD.

SOURCE foodora Canada

For further information: For further information or for interview requests, please contact: Eighty-Eight: Hafsa Pathan, PR Executive,, Office 416-944-2722

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890