QUEBEC CITY, May 26, 2015 /CNW Telbec/ - Metro and Moisson Québec are pleased to announce the launch of the food recovery pilot project in the Quebec City region, at the Charlesbourg and L'Ancienne-Lorette Metro stores.
Moisson Québec's Executive Director, Élaine Côté, is delighted because: "The project is aimed at improving the quality and diversity of the foodstuffs being offered to people who need food assistance. Other banners will join in, which will result in us receiving a significant amount of meat. We would like to thank Metro for undertaking this long-awaited project, as well as the City of Quebec, Food Banks Canada, Kraft Canada and the Kraft Foods Group Foundation for their contribution towards purchasing part of the equipment needed for us to move forward."
"Although we constantly try to minimize food loss in our stores, the very nature of our activities results in occasional losses. That's why we're so happy to be working with Moisson Québec to reduce food waste, knowing that this food is being redistributed and consumed by people who need it", said Marie-Claude Bacon, Senior Director of Corporate Affairs for Metro. "We are determined to extend the project to as many stores as possible across Quebec, according to the availability of the Moissons in the different regions."
The pilot project carried out in 11 Metro and Super C stores in the greater Montreal area with the Moisson Montréal organization provided many learning experiences for all of the participants involved in the project, and also confirmed that the food recovery model is sustainable and beneficial for every link in the local food chain.
This agreement is in keeping with the spirit of Metro's Community Investment Program, in which the company invests an amount equal to 1% of its average net earnings over the last three years. The program rests on two pillars: food accessibility, which the food recovery program is linked to, and promoting a healthy diet, from which stems the Metro Green Apple School Program. Click here to consult Metro's 2015 Corporate Responsibility update.
About Metro Inc.
With annual sales of over $11 billion, METRO INC. (TSX: MRU), founded in 1947, is the only major Canadian food distribution company to have its head office in Quebec. Along with its affiliates and franchisees, METRO INC. employs in Quebec and Ontario over 65,000 people, whose mission is to satisfy their customers every day and earn their-long term loyalty. METRO INC. operates a network of almost 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners.
About Moisson Québec
Moisson Québec is the only alternative food bank in the Greater Quebec City region. The Moisson Québec team works tirelessly to carry out its mission: to take action against food insecurity to improve the quality of life of persons living in difficult socioeconomic circumstances. More than 34,350 people each month use various food assistance services to satisfy this vital need: feeding themselves.
SOURCE METRO INC.
Image with caption: "Élaine Côté, Moisson Québec’s Executive Director; Serge Filteau, Metro Plus Charlesbourg franchised owner; Marie-Claude Bacon, Senior Director, Corporate Affairs, Metro (CNW Group/METRO INC.)". Image available at: http://photos.newswire.ca/images/download/20150526_C7235_PHOTO_EN_17019.jpg
For further information: or for interviews with our spokespeople: Source : BROUILLARD, 418 682-6111, firstname.lastname@example.org, brouillardcomm.com; Information: Metro: Geneviève Grégoire, 514 643-1000, Ext. 2055, email@example.com; Moisson Québec: Andrée Casgrain, 418 682-5061, firstname.lastname@example.org, moissonquebec.com