Ivey report calls for Canadian Food Strategy to set the table for the
LONDON, ON, Aug. 5 /CNW/ - As Canada rapidly approaches what experts are
calling a "health crisis," a new report issued by the Richard Ivey
School of Business calls for a Canadian Food Strategy that fully
addresses the health of Canadians and health opportunities for the
agri-food industry. It seeks to tie national health and economic
prosperity to food.
David Sparling, Chair of Agri-Food
Innovation and Regulation at Ivey Business School, understands what
Canada faces in the coming years.
"Our activity levels are falling while our caloric intakes are rising.
Increasing incidences of chronic disease and skyrocketing healthcare
costs threaten to overwhelm provincial budgets," said Sparling, arguing
that this looming disaster can be traced to a complex combination of
food and lifestyle choices.
The problem is not insurmountable. However, a change will require a
mixture of government, industry and social strategies. Although real
solutions require long-term planning, there are immediate opportunities
for coordinated and directed steps forward.
To help address the issue, Ivey hosted a policy workshop on the
opportunity to develop an integrated health and food policy framework
earlier this year. The workshop focused on how Canadians' health can be
improved through new products, research and communications, and on the
policies and strategies through which government and industry can
support this process. The workshop brought together 80 policy-makers
from health and agriculture, researchers, industry leaders and students
to discuss and advise on strategies for developing and implementing
effective policies to improve the health of Canadians through better
food and food choices.
The workshop was a joint effort by the Chair of Agri-Food Innovation and
Regulation and the Lawrence National Centre for Policy and Management at
the Richard Ivey School of Business.
The report, "Food
and Health 2010: Advancing the Policy Agenda," released this week,
calls for the creation of a Canadian Food Strategy to address the
physical and economic health of Canada.
The report identifies six priorities necessary to make this strategy a
reality. Recommendations include:
Canadians need to shift their thinking beyond single nutrients to
overall diets and how they relate to lifestyles
Involving all stakeholders, from industry to government to NGOs, in
developing national food strategies and policies
Supporting additional food and health research
Make healthy food decisions the easy food decisions for consumers
Make healthy food accessible
Link health strategy and business strategy
"The workshop and report prove that we can get health and
food industry professionals to identify solutions to this critical
issue. Now we need to turn these ideas into policies and industry
action," said Sparling.
The full report can be found here http://blogs.ivey.ca/agri-food/files/2010/07/5500-2_food_and_health-report.pdf
About the Richard Ivey School of Business
The Richard Ivey School of Business ( href="http://www.ivey.uwo.ca">www.ivey.ca)
at The University of Western Ontario is Canada's leading provider of
relevant, innovative and comprehensive business education. Drawing on
extensive research and business experience, Ivey faculty provide the
best classroom experience, equipping graduates with the skills and
capabilities they need to tackle the leadership challenges in today's
complex business world. Ivey offers world-renowned undergraduate and
graduate degree programs as well as Executive Development at campuses in
London (Ontario), Toronto and Hong Kong.
SOURCE Ivey Business School
For further information: For further information:
David Sparling, Richard Ivey School of Business, 519-661-3456, firstname.lastname@example.org
Mary Weil, Richard Ivey School of Business, 416-203-0664, email@example.com