Fog Off introduces new clothing collection to end the stigma attached to mental health and to directly benefit Kids Help Phone

HALIFAX, April 26, 2019 /CNW Telbec/ - Founder Tim Henneberry is proud to introduce his new Fog Off branded clothing collection to help end the stigma attached to mental health. This launch is in partnership with Stanfield's Ltd who will be making the Made in Canada clothing and helping bring the Fog Off collection to market. The direct beneficiary of the collection is Kids Help Phone – 10% of all proceeds will be donated.

Tim has his fair share of fog living daily with ADHD, OCD, anxiety and PTSD. Tim wanted to use his clothing brand as a vehicle to help end the stigma attached to mental health.

Said Henneberry, "this is my passion and I will put my heart and soul into spreading the word and providing an outlet for others to share their personal story and journey with mental health. I'm so pleased to be working with the Stanfield's and Kids Help Phone teams".

Peter Porteous, President and COO Stanfield's Canada adds, "we believe in Tim, the brand and the opportunity to help make a difference. Our entire team is all in on building impact across Canada and beyond". 

"The support from Tim Henneberry and Stanfield's Ltd to Kids Help Phone will improve the lives and well-being of young people in Canada," says Carole Cooley, Development Officer, Maritimes, Kids Help Phone. "It takes courage for a young person to reach out to us for support and it takes courage for the community to stand behind and support them."

The branding was designed by Tim Henneberry and the clothing is 100% Made in Canada designed and manufactured by Stanfield's in Truro, Nova Scotia. The collection will be available on line at www.stanfields.com/fogoff and through authorized retail partners across the country. Tim will be working closely with Kids Help Phone and its partners to build awareness and conversations locally.

About FogOff Clothing Company
Founded by Tim Henneberry, FogOff's mission is to help spread awareness about mental health and to help end the stigma attached to mental health. Tim has his fair share of fog, living daily with ADHD, OCD, anxiety and PTSD.  FogOff is a national recipient of one of the top 150 difference makers in mental health by CAMH. 10% of all proceeds from FogOff will be donated to Kids Help Phone.

About Kids Help Phone
Kids Help Phone is Canada's only 24/7 national service offering professional counselling, information, referrals and volunteer-led text based support for young people. Kids Help Phone's free, anonymous and confidential services are available in both English and French. Kids Help Phone is a registered Canadian charity, and raises the majority of revenue from individuals, foundations, corporations and community fundraising.

About Stanfield's Ltd.
Stanfield's is a 163 year old clothing manufacturing company based in Truro, NS. Committed to Made in Canada clothing and committed to its 300 team members in Truro. Stanfield's is a part of the very fabric of Canada. Since 1856, we've remained committed to comfort through quality. Quality through craftsmanship. And craftsmanship through small town values. We are Canadian.  We work with 1000 independent retailers across the country plus multi store retailers such as Costco, Hudson's Bay, Peavey Mart and TSC.

SOURCE Stanfield's Limited

Tim Henneberry, [email protected], 902 221-2340; Carole Cooley, [email protected], 902 717-0692; Peter Porteous, [email protected], 506 325-0804