- CTV's multi-platform programming strategy helps raise awareness and donations for Haiti -
TORONTO, Jan. 21 /CNW/ - CTV announced today a multi-platform programming effort tomorrow focusing on the crisis in Haiti. Beginning Friday, January 22 at 6 a.m. ET with CANADA AM, CTV will feature a day of programming focused on the subject, raising awareness and directing viewers to tomorrow evening's back-to-back fundraising telethons. The multi-platform approach will bring viewers more than 20 hours of programming devoted to Haiti, ending with a special, heart-wrenching edition of W5 entitled HAITI'S ARMAGEDDON, airing Saturday, Jan. 23 at 7 p.m. ET. Viewers are encouraged to visit www.CTV.ca/helphaiti to find out the various ways they can assist in the recovery effort.
To see the complete announcement, go to http://ctvmedia.ca/ctv/releases/release.asp?id=12118&yyyy=2010.
SOURCE CTV TELEVISION NETWORK
For further information: For further information: Emily Young Lee, CTV, (416) 384-3004 or firstname.lastname@example.org; Jim Quan, CTV, (416) 384-5311, or email@example.com