Better The World Inc. Rebrands to FlipGive and Releases New Digital Marketing Platform for Retailers
TORONTO, Sept. 24, 2013 /CNW/ - Better The World Inc., a leader in providing technology and services related to corporate giving programs, today formally announced that effective immediately, the company will carry on business as FlipGive.
The rebrand coincides with a major new release of the company's FlipGive platform.
The updated digital platform allows retailers across North America to use school, sports and community fundraising as a channel to drive sales, build loyalty and create positive social impact in communities. Fundraisers raise money by selling eVouchers or by driving online shopping transactions for FlipGive retailers.
"School and sports fundraising in North America represents $30 billion in new revenue for our retail partners. FlipGive drives sales for retailers and helps parents meet the increasing funding needs of their schools, sports and communities," stated Steve Croth, Co-CEO.
The company estimates that since 2007, over $7 billion has been cut from school budgets across North America. This combined with the increasing cost of sport in and out of schools – with up to 40% of schools now charging "pay to play" fees, puts a greater burden on parents to fundraise. FlipGive believes retailers have the opportunity to be heroes by helping parents meet the growing funding needs.
The rebrand and new release follows a successful pilot program that was started in late 2012. The pilot results proved that people will go out of their way to shop with retailers that support them or their friends.
"Our rebranding clearly reaffirms our belief in the business and social opportunity FlipGive presents. The model leverages the power of friend to friend social commerce and conscious consumerism to the benefit of retailers and communities simultaneously." added Mark Bachman, Co-CEO.
The new release of the platform includes major retailers like Indigo Books and Music, Lowe's, Schwan's Home Delivery and Costco; supporting schools, sports and community fundraising initiatives.
For more information, visit flipgive.com
FlipGive is a digital marketplace that connects people to brands through fundraising. The platform revolutionizes both grassroots fundraising and corporate giving; helping people raise more money faster by driving sales and positive social impact for brands.
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