Flight Centre Announces All-Inclusive Pricing on All Advertisements

VANCOUVER, July 31, 2012 /CNW/ - Flight Centre is pleased to announce that effective August 1st, the total price being advertised by the brand for all flights, accommodations and packages will now include all taxes and fees.

The new "Price You Pay" strategy is a result of recent customer feedback regarding the often significant disparity of pricing where taxes and surcharges are far greater than the base fare price. Flight Centre had been advertising fares with all applicable taxes and fees listed below as a separate component in order to remain competitive with airlines that are regulated federally and were not required to display taxes and fees.

However, new regulations requiring Canadian air carriers to include all associated fees and taxes in their advertised prices are expected to be implemented later this year.

"Now that airlines will be forced to be transparent when advertising, it levels the playing field for travel agencies who have been at a considerable disadvantage having to show all-inclusive pricing in certain provinces for years." said Flight Centre President, Greg Dixon.

"Of particular concern is the application of fuel surcharges as separate amounts. These surcharges are (what make up a major portion of the taxes but really) should be included in the base airfare."

"The all-inclusive pricing approach is great news for customers and will go a long way toward reducing the confusion of how prices are presented."

From 1 August, Flight Centre will show the total price as well as, where possible, the base fare and taxes/fees components that make up the total price.

About Flight Centre  (www.flightcentre.ca )

  1. Flight Centre is a leading retailer of travel products and services for the leisure and corporate markets.
  2. Flight Centre's presence in Canada includes more than 190 shops and businesses and over 1,000 staff across the country.
  3. Flight Centre's other brands include: Corporate Traveller, FCm Travel Solutions, Cruiseabout, Intrepid My Adventure Store, Stage & Screen Travel Services, GoVoluntouring, GOGO Vacations and Employment Office.

SOURCE: Flight Centre Canada

For further information:

Media Inquiries:
Allison Wallace
Media & Communications Manager
Flight Centre Canada
(604) 202-0872

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