Flaman Fitness partners with Canopy Labs to personalize health and wellness journeys

TORONTO, May 18, 2017 /CNW/ -- Flaman Fitness has chosen Canopy Labs to personalize its omnichannel customer experience and journeys. Flaman Fitness provides home fitness and gym equipment, and has a strategic focus on customer satisfaction and customer experience.

"Investing in fitness equipment is a highly personal experience. People have different aspirations, different needs, and ultimately require an individualized marketing experience to successfully invest in these products," says Steve Wittington, Vice President of Marketing and Customer Experience. "The Canopy Labs platform is unique in generating experiences that cater to each specific customer during such a complex buying journey."

Canopy Labs is merging Flaman Fitness' omnichannel customer experience data and building a centralized view of every single customer. This includes gym equipment purchases, website activity, e-mail engagements, and more. The data will be used to build a marketing experience that is catered to each specific customer's needs and ensure they get the most out of their relationship with Flaman Fitness.

"Canopy Labs runs a unique technology and AI-powered analytics product. We learn the intentions of each customer and build content, recommendations, and experiences that speak to each individual customer while helping the business grow and expand as well," says Wojciech Gryc, CEO of Canopy Labs.

The Canopy Labs platform specializes in analyzing and optimizing complex customer journeys. After aggregated omnichannel experience data, the product individualizes email, website, and other marketing experiences to each unique person in the Flaman Fitness database. Canopy Labs enables such approaches across multichannel retail, travel, ticketing, ecommerce, and other industries.

About Canopy Labs

Canopy Labs builds AI-powered marketing automation and customer journey products. Canopy Labs enables B2C companies to aggregate their customer data into one place to see how their customers interact with email, their website, their stores, and other online and offline marketing channels. This "customer journey" data is then used to personalize each customer's experiences by choosing the best products, offers, and content for each person. Learn more at http://www.canopylabs.com

About Flaman Fitness

Flaman Fitness is a member of the Flaman Group of Companies. Flaman Fitness started in the 1990s, when company founder Frank Flaman recognized the growing market for fitness products. They've grown to be Canada's largest independent fitness equipment retailer, and are proud to be 100% Canadian and still family owned and operated. This success came from offering quality fitness products, both in home and commercial, at competitive prices with a steadfast commitment to customer service. The brand has grown to include product offerings such as playground equipment, trampolines and health care products, to meet the changing need of their customers' health and fitness goals.

Contact: Wojciech Gryc, 1-647-5338944, wojciech@canopylabs.com


SOURCE Canopy Labs

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