Located at 1306 Wellington Street West, Superette brings a new take on cannabis retail, debuting in Ottawa's vibrant Wellington West neighborhood
OTTAWA, April 1, 2019 /CNW/ - Superette Inc. (the "Company") is excited to announce the opening of the first Superette-branded cannabis retail store in Ontario. The new Superette store is located at 1306 Wellington Street West in Wellington West and will be open at 10am on Monday, April 1st. The Company is the exclusive brand of retail operator Pure Alpha Holdings Ltd. ("Pure Alpha"), one of the lottery winners from the Alcohol and Gaming Commission of Ontario's Expression of Interest Application Lottery. Pure Alpha has passed all required licensing and approvals on the provincial and municipal levels, including obtaining its Retailer Operator Licence and Retail Store Authorization as well as passing its Pre-Opening Inspection.
Strategically located in the heart of Wellington West, Superette borders high traffic and brand-relevant Westboro and Hintonburg areas and is in close proximity to a major transit hub. The store focuses on the customer experience through an interactive and immersive retail space. From a quick-service express counter to an extended staff-guided journey, the store is set up to welcome all types of prospective customers regardless of their level of cannabis knowledge. Superette will sell a variety of cannabis products including dried flower, pre-rolls, cannabis oils, capsules, and a large range of cannabis accessories.
"We are thrilled about the opening of the first ever Superette-branded concept store in Ottawa, and we are grateful for the opportunity to work with Pure Alpha in establishing one of the first cannabis retail stores in Ontario," said Mimi Lam, CEO of Superette. "We are committed to growing a brand that celebrates choice, curiosity and customer experience. Because we want cannabis to feel familiar and friendly, Superette drew design inspiration from familiar retail environments – think 1950's diner meets neighbourhood bodega. Quite literally, Superette is a mini mart or place of retail."
"The Superette concept is a truly unique and immersive retail experience where customers will organically experience the level of service of their choice. Our goal is to excite and engage them in the process while setting them up with the guidance they need to consume responsibly" said Drummond Munro, President of Superette. "Beyond that, the retail team is passionate about community and are excited to become friendly neighbours in Wellington West."
The President of Pure Alpha stated his excitement in entering into a branding arrangement with Superette as it had extensive retail and cannabis experience. Pure Alpha believes Superette's expertise will help Pure Alpha launch a best-in-class store that will deliver an exceptional customer experience.
Superette will be one of three stores in the nation's capital and one in twenty-five in Ontario. Ottawa is Canada's fourth largest metro area of over one million people, and is situated at the Quebec border. Showcasing many national sites and famous landmarks, the city is a world class destination for tourism and brings over eleven million annual visitors. Located in Wellington West, Superette joins a vibrant neighbourhood of local and diverse business in a high traffic area. Superette hours of operations will be: Monday – Wednesday 10am – 9pm, Thursday – Saturday 10am – 10pm, and Sunday 11am – 7pm.
About Superette Inc. Superette Inc. is an emerging retailer, headquartered in Toronto, Ontario, focusing on creating a customer-first experience for the cannabis consumer in retail environments under its Superette brand. Superette creates an experience that is: familiar (without feeling boring), current (without feeling trendy), curated (without feeling high brow), inviting (without feeling try hard), and convenient (without feeling run-down). Superette is driven to create human connections in store and encourage organic discovery for its customers. More information can be found on Superette Inc.'s website at www.superetteshop.com
This press release includes forward-looking statements about Superette and Pure Alpha. Forward-looking statements include statements that are predictive in nature, depend upon or refer to future events or conditions, or include words such as 'expects,' 'estimates,' 'anticipates,' 'intends,' 'plans,' 'believes' or negative versions thereof and similar expressions, or future or conditional verbs such as 'may,' 'will,' 'should,' 'would' and 'could.' In addition, any statement that may be made concerning possible future action on our part, is also a forward-looking statement. Forward-looking statements are based on certain factors and assumptions, including, but not limited to obtaining securityholder and regulatory approvals. Forward-looking statements are based on current expectations and projections about future events and are inherently subject to, among other things, risks, uncertainties and assumptions about our operations, economic factors and the cannabis industry generally. They are not guarantees of future performance, and actual events and results could differ materially from those expressed or implied by forward-looking statements made by us. The reader is cautioned to consider these and other factors carefully and not place undue reliance on forward-looking statements. Other than specifically required by applicable laws, we are under no obligation (and expressly disclaim any such obligation) to update or alter the forward-looking statements, whether as a result of new information, future events or otherwise.