First Principles Capital Announces Third Platform Acquisition with Strategic Investment in a Family-Owned Equipment Rental Business

TORONTO, Sept. 30, 2025 /CNW/ - First Principles Capital ("FPC"), a Toronto-based investment firm, is pleased to announce its investment in an Ontario-based equipment rental business (the "Company"). The Company is a second-generation family business and represents FPC's third platform investment.

This partnership marks the Company's first round of institutional capital and as part of the transaction, FPC facilitated a seamless ownership transition for the original founders while the second generation of family leadership, in combination with the rest of the Company's management team, have rolled 100% of their equity into the Company, underscoring their long-term commitment to its continued growth.

"We are grateful the Company has entrusted us to help support the next phase of growth. We are thrilled about our partnership with the existing management team and believe ample opportunity exists to capitalize on numerous growth levers, both organically and inorganically." – Braydon Myers, Co-Founder, FPC

"We have followed the North American equipment rental sector for a decade plus and are excited to be partnering with a leading platform with an experienced and aligned management team." – Harry Selvarajan, Co-Founder, FPC

With this partnership, FPC will work closely with management to continue building on the company's strong reputation, while pursuing strategic growth opportunities across Ontario and beyond.

About First Principles Capital

First Principles Capital is a Toronto-based investment firm dedicated to partnering with founder-led businesses in Canada and the United States. Today, FPC has three portfolio companies spanning the equipment rental, vertical market software, and sports rights industry. FPC is committed to building a platform of industry leaders and continues to seek opportunities to build partnerships with entrepreneurs.

SOURCE First Principles Capital

Media Contact: Harry Selvarajan, [email protected]