First National Augmented Reality Campaign Featuring SoIX

MONTREAL, Nov. 14, 2016 /CNW/ - Penningtons is offering its clients an enhanced experience using the SoIX augmented reality app. After downloading the SoIX app onto their phone, clients will be invited to go on a Surprise Hunt in one of 85 shops across Canada. They will discover the benefits of different brands available at Penningtons and earn discounts. This experience promotes brand familiarity while generating in-store sales. The Surprise Hunt runs until November 13.

Solisco is an innovative, well-respected print company that is always looking for new ways to increase the impact of print communications and get their clients a greater return on investments. This was Solisco's primary motivation when it began developing SoIX, an augmented reality application, in Spring 2016.

The Conseil québécois du commerce de détail, Le Détaillant magazine, Luxia Kombucha, and Oberson and Penningtons stores are already using the SoIX augmented reality app to enhance content for readers and consumers.

This new platform allows brands to integrate new interactive content into any print strategy—the possibilities are almost infinite! It is also a strategic tool for retailers, publishers, professional firms and manufacturing companies.

SOURCE Solisco Printers

Video with caption: "VIDEO: Penningtons – Mystery Quest". Video available at:

For further information: Patricia Dionne, VP, Mktg & Strategic Development, 514-289-9191 (449),


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