Over 5 000 yogis came together on June 21st in 60 cities
MONTREAL, June 22, 2016 /CNW Telbec/ - Yesterday, on International Yoga Day, Lolë successfully launched its first-ever Lolë White Tour On The Road, a series of community-powered local yoga sessions organized in cities across the globe. Sixty events in major international cities such as Montreal, Toronto, New York, Santa Barbara and Grenoble attracted over 5 000 yogis who wore white as a symbol of peace during these gatherings hosted by local ambassadors and set to the rhythms of live music!
Building on the Lolë White Tour success, Lolë decided to join forces with its regional partners to bring this experience to all yoga lovers with the Lolë White Tour On The Road series. Being a proudly Canadian brand, Lolë organized various happenings in Canada in cities such as Halifax, Calgary, Victoria, Québec, Trois-Rivières, to name a few. "We are beyond thrilled to see that beginners and experts alike, positively embraced these community-oriented yoga sessions in their hometowns. At Lolë, we felt it was important to celebrate the beauty of yoga across the world, and are extremely excited that the Lolë White Tour On The Road was a true success, thus ensuring the continuity of this initiative for years to come!" explains Nathalie Binda, Vice President of Marketing at Lolë.
LOLË WHITE TOUR – TORONTO AND MONTREAL EDITIONS
Since 2012, the Lolë White Tour has brought together over 50 000 yogis worldwide thanks to unique yoga events in exceptional settings. With the goal of building a global wellness movement, Lolë brings top yoga talent together to practice in inspiring, emotionally uplifting locations. To create a truly unforgettable summer experience, Lolë is taking yoga to a whole new level by hosting its events beneath the setting sun, for the first-time since 2012.
This coming July 28th, the Lolë White Tour in Toronto will take place at Exhibition Place. The yoga session, expecting to attract over 3 000 yoga lovers, will be led by renowned yoga teacher Elena Brower (who has been hosting the Lolë White Tour for the past 5 years), assisted by Lisa Messina and Marla Meenakshi Joy, to the sound of Ariane Zita's soothing live piano music.
As for Montreal, 7 000 participants will practice yoga alongside internationally well-known Sean Corne, ambassador Dawn Mauricio (who has been hosting the Lolë White Tour for 3 years), as well as yoga teacher and former principal Grands Ballets Canadiens dancer Geneviève Guérard, while enjoying music by Ariane Zita as well, on August 18th in Montreal's Old Port.
Thanks to the support of its main partners in Toronto; Oikos, Sporting Life and Elle Canada, and in Montreal; Oikos, NeoStrata, Pure Leaf, Sports Experts and Elle Québec, the tour continues to promote personal connections, community involvement, and the opportunity to experience the exceptional.
General admission tickets include a Lolë yoga mat to use during the event as well as a gift bag. For more information:
Lolë nurtures the body and mind with fun, feminine, and beautifully designed activewear that's stylish enough to transition instantly from the studio to the street. Designed for today's active urban woman, Lolë collections truly reflect a modern lifestyle, and turns consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live Out Loud Everyday.
ABOUT LOLË WHITE TOUR
The annual Lolë White Tour was launched in 2012 with the goal of building a global wellness movement. Since then, Lolë has united over 50 000 yoga lovers around the world, bringing top yoga talent together with local communities to practice in inspiring, emotionally uplifting locations. The tour has become renowned in the wellness space for promoting personal connections, community involvement, and the opportunity to experience the exceptional. This year, the Lolë White Tour will take place in Toronto on July 28th and in Montreal on August 18th.
ABOUT LOLË WHITE TOUR ON THE ROAD
Building on the Lolë White Tour success, Lolë launches the first-ever Lolë White Tour On The Road, a series of community-powered local yoga sessions organized in communities around the world. By joining forces with its regional partners, Lolë celebrates the beauty of yoga in multiple cities in Canada, the United States and in Europe.
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Image with caption: "Lolë White Tour On The Road event at Canoe Landing Park in Toronto, June 21st 2016. (CNW Group/Lolë)". Image available at: http://photos.newswire.ca/images/download/20160622_C5923_PHOTO_EN_719500.jpg
Image with caption: "Logo : Lolë (CNW Group/Lolë)". Image available at: http://photos.newswire.ca/images/download/20160622_C5923_PHOTO_EN_719493.jpg
For further information: Sophia Scaletta, BICOM Communications, [email protected], 514-223-6770