Newmarket, Ontario Man Rewarded for Brand Loyalty and Reaching Milestone
BURLINGTON, ON, March 15, 2012 /CNW/ - The makers of Quaker State, the motor oil well known for providing durable protection, have rewarded the first recipient of the Quaker State Cash Back Program. Rewarded for his dedication to the brand and its products, John Fenchak of Newmarket, Ontario, has been rewarded $3000 for his commitment to Quaker State motor oil. John qualified by regularly using Quaker State motor oil during his manufacturer-recommended service intervals and hitting 400,000 Kilometers on his 2005 Dodge Ram 1500.
Launched in March 2011, the Quaker State Cash Back Program is designed to reward consumers who use Quaker State® Ultimate Durability full synthetic motor oil, Quaker State® Enhanced Durability synthetic blend motor oil or Quaker State® Higher Mileage Engine™ motor oil with the book1 trade-in value of their vehicle when they reach 400,000 kilometers, subject to certain terms and conditions.
"It's exciting to be rewarded by the Quaker State Cash Back Program just for doing something that I would do anyway. I've always trusted the durability of Quaker State in all my vehicles," said John Fenchak, inaugural Canadian Quaker State Cash Back Program recipient. "The best part is they're rewarding me with $3000 and I get to keep my truck at the same time."
The Quaker State Cash Back Program was released last year in conjunction with the updated Quaker State Lubrication Limited Warranty program, one of the easiest to use, longest running and most comprehensive motor oil warranties available to motorists. The Quaker State Lubrication Limited Warranty is one of the first lubricant manufacturer programs that follows the vehicle makers' recommended oil drain intervals.
"For over 20 years now, the Quaker State Lubrication Limited Warranty has been one of the best motor oil warranty programs on the market. The tradition of being among the industry's most innovative motor oil brands continues with the changes to the warranty program," said Chris Hayek, Quaker State Global Brand Manager. "People are keeping their vehicles longer to maximize the value of what may be their second largest investment, and the Quaker State Cash Back Program is a way to provide an incentive to them for reaching 400,000 kilometers with the help of Quaker State specialty motor oil."
There are approximately 825,000 light vehicles with at least 400,000 kilometers on the odometer2, and as the average age of light vehicles on Canada's roadways rises to 8.5years old3, Canadians are paying close attention to the costs for upkeep and mandatory maintenance of their vehicle. When Quaker State Lubrication Limited Warranty participants reach the impressive milestone of 400,000 kilometers, the Quaker State Cash Back Program rewards them with the book4 trade-in value for their vehicle as listed in "Good" condition, a value of up to $3,000.
The Quaker State Lubrication Limited Warranty protects 15 engine parts from lubricant-related failure and provides motorists' vehicles with coverage for up to 10 years or 400,000 kilometers, whichever is first. The Quaker State Lubrication Limited Warranty is free to qualifying consumers who use Quaker State products. To qualify, consumers' vehicles must have been manufactured within the last 72 months and have driven 125,000 kilometers or less at the time of enrollment. Qualifying consumers can enroll in the Quaker State Lubrication Limited Warranty program at www.quakerstate.com.
Quaker State motor oils provide consistent protection over the life of the oil change cycle and are so durable that even after a full drain cycle, they still pass certain critical industry tests for wear protection, rust protection and viscosity retention5. For more information about the Quaker State Lubrication Limited Warranty program, Cash Back Program and the full line of Quaker State products, visit www.quakerstate.com.
About Quaker State®
Quaker State® motor oil has a 70-year history as a leader in consumer automotive products and vehicle care. Quaker State is among the industry's most innovative motor oil brands and offers a full line of products to meet every type of vehicle engine need. Quaker State is one of the first brands to develop high mileage engine motor oil and the only brand to market its motor oil product in a clear bottle. For more information about Quaker State products, please visit www.quakerstate.com.
Quaker State is produced and marketed by Shell Lubricants.
About Shell Lubricants
The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying 13.4% of global lubricants volumea. The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
aKline & Company, "Global Lubricants Industry 2009: Market Analysis and Assessment, 2009-2019."
1 Based on Kelley Blue Book Trade-In-Value
2 DesRosiers Automotive Consultants, Light Vehicle Study, 2010
3 DesRosiers Automotive Consultants; using R.L. Polk Registration Database 2009
4 Based on Kelley Blue Book Trade-In-Value
5 Wear test Sequence IVA ASTM D6891; rust test ASTM D6557; viscosity test ASTM D445. Always follow the manufacturer's recommendation for oil change intervals.
Image with caption: "John Fenchak, first recipient of the Quaker State Cash Back Program recognizing Quaker State consumers who have passed 400,000 km mark on their vehicle. (CNW Group/Quaker State)". Image available at: http://photos.newswire.ca/images/download/20120315_C4311_PHOTO_EN_11099.jpg
For further information:
Birchall Public Relations