VANCOUVER, March 11, 2013 /CNW/ - According to a recent study, 91% of North American B2B marketers engage in content marketing, and they devote on average 33% of their budgets to this strategy. Since this study by the Content Marketing Institute provides no Canada-specific information, two Vancouver companies, Experts.AI Software Corp. and Traffic Marketing have teamed up to fill the gap by creating an online survey that will deliver Canada-specific data on a national, regional and local level.
Marketers and companies participating in the survey will receive a copy of the report which will provide industry-level statistics. Participants will be entitled to an optional benchmarked report that compares and appraises their positioning with national best-practices. Participation in the survey will provide marketers throughout Canada access to a thorough analysis of the local content marketing environment.
To take part in this survey report, Canadian B2B marketers should visit the Canadian B2B Content Marketing Survey.
Traffic Marketing is a Vancouver Marketing Agency specializing in B2B and Content Strategy.
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