LONDON, Aug. 30, 2012 /CNW/ - Defence IQ, the leading online resource for military and defence news and analysis, has announced the release of its Social Media in Defence 2012 Report. The report, which is the first of its kind, explores the use of social media in the defence industry and is primarily focused on the commercial sector, considering what benefits a robust social media presence offers to defence contractors and organisations.
A full copy of the report can be accessed here: Social Media in Defence 2012.
The report also examines the use of social media within a wider context, looking at how journalists are utilising social media as a tool to learn more about the industry and to engage with companies.
Andrew Elwell, Editor in Chief, Defence IQ, said:
"The defence industry has been reluctant to embrace social media to any significant degree so far. While many contractors have an online presence, this report found that there is considerably more that could be done to take advantage of what these social media platforms offer in terms of brand awareness, thought leadership, and even for generating new business."
"While there is still some resistance from industry, perceptions are changing. The majority of survey respondents said that they will make significant changes to their social media policy over the next few years. In fact, all indications are that in five or ten years the very premise of this report may seem bizarre to the leaders of the future because having a robust online presence and an engaging social media strategy will be fundamental, regardless of which industry you are in."
For more information, please visit http://www.defenceiq.com.
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SOURCE: Defence IQ
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