Financing Made Smarter, Not Harder for Canadian Small and Medium-Sized Businesses

Canadian Financial Technology Leader Advanceit Rebrands as Thinking Capital

TORONTO, June 16, 2015 /CNW/ - Canada's leading source of funding for the country's small and medium-sized businesses (SMBs) has a new name.  Advanceit, which has already funded more than $400 million to over 10,000 small businesses and entrepreneurs since being founded in 2006, is now Thinking Capital.  Thinking Capital today announced its new name, visual identity and tagline reinforcing the organization's position as Canada's leading source of alternative funding for Canadian small and medium-sized businesses. 

"Business owners are missing great opportunities to maximize their revenue because it can be both difficult and time consuming to access credit," said Peter Mazoff, President and Co-Founder, Thinking Capital. "We provide simple and quick small business financing, allowing them to grow. Our mission is to redefine how small businesses access capital in Canada."

Thinking Capital provides flexible merchant advance funding that aligns with a business's cash flow, and term loans with a fixed daily instalment schedule. Approval and access to funding takes three to five business days, with 24/7 online accessibility for applications and loan status updates. Repayment is tailored to best meet the needs of each individual business.

"Small businesses are the lifeblood of our economy. We've been working with small businesses for many years and we have the expertise, understanding and passion needed to help SMBs unlock their full potential," said Jeff Mitelman, CEO and Co-Founder, Thinking Capital.

Using cutting-edge technology, Thinking Capital provides customers with real-time feedback and insights on the state of their business, including vital customer feedback.

About Thinking Capital
Thinking Capital is the leader in the Canadian alternative lending space, leveraging technology to be at the forefront of the Fintech industry. Since 2006, they have helped more than 10,000 small-to-medium sized Canadian businesses reach their full potential. By combining their people and technology, Thinking Capital is transforming the way business owners get the capital they need to grow. For more information, visit

SOURCE Thinking Capital

Image with caption: "Thinking Capital (CNW Group/Thinking Capital)". Image available at:

For further information: Janine Smith, Consultant, NATIONAL Public Relations (on behalf of Thinking Capital),, 416-848-1709; Roshni Wijayasinha, VP Marketing, Thinking Capital,

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890