Fila Canada kicks off the 2012 holiday season with e-commerce and great shopping deals
MISSISSAUGA, ON, Nov. 29, 2012 /CNW/ - The wait is over and this holiday season, Canadian lovers of the iconic Fila brand will now be able to shop online. In 2011, in celebration of their 100th anniversary, Fila Canada launched a microsite and social media platform in an effort to expand their digital presence, as well as build and engage their online community.
This year, Fila Canada wants to provide their consumer with access to a wider range of the collection, which includes apparel categories of Function (performance), Form and Fusion (lifestyle) and F-Box (heritage). The online store will be offering men's and women's apparel, footwear and accessories along with children's footwear and sports and recreation equipment. To celebrate the launch, Fila is offering 25% off your purchase and free shipping on purchases over $100 until December 21st.
"The launch of Fila online shopping in Canada is an exciting opportunity for us to enhance our connection and engage directly with our growing online community." says Russ English, President of Fila Canada.
Established in 1911 in the town of Biella at the foot of the Northern Italian Alps, the Fila brand is synonymous with style. Created by two brothers, Fila began as a premium manufacturer of ski apparel. In 1973, the brand launched its global sportswear line and produced the first seamless polo shirt—an innovation that earned Fila its reputation as the quality-driven lifestyle and sportswear brand that consumers know and love today. Fila is distributed in Canada by RMP Athletic Locker Ltd.
About RMP Athletic Locker Ltd.
Established in 1977, in Mississuaga, Ontario, R.M.P. Athletic Locker is one of Canada's leading sports apparel and footwear companies. The company designs, manufactures, and distributes technical and lifestyle products under a range of brand names including Ripzone, Powder Room, Brooks, Teva, Umbro, Fila, Viral, Sportcraft and Eira.
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