HOUSTON, Sept. 6, 2018 /CNW/ -- Fiber cement manufacturer Allura has introduced a new color palette for its family of prefinished exterior siding, shakes and shingles, panels and soffit products highlighted by the introduction of 11 brand-new colors.
The result of cutting-edge color trend market research, builder studies and future segment trending, Allura's new color palette is a collection of 25 paint and five stain colors designed to meet the demands of today's new home construction market, according to Steve Wickham Allura vice president of sales & marketing.
Allura will continue to offer its discontinued colors until January 31, 2019.
A mainstay in fiber cement building products for more than 75 years, Allura's fiber cement home building products include natural-looking siding, shakes and shingles, panels and soffit available as an alternative to wood, vinyl and other traditional building materials prone to damage from hail, termites, rot, fire and manufacturing defects.
Its fiber cement products stand up to weather conditions in any climate. Plus, they are factory primed for life, fire and insect resistant and never fade, peel or chip. Allura products also are backed by an industry-leading 50-year warranty.
Allura's customers include regional and national homebuilders who use the company's fiber cement building products in the construction of new homes and the remodeling of existing homes. In October 2017, Allura signed a national agreement with KB Home to serve as the homebuilder's exclusive supplier of exterior fiber cement siding products.
Allura is part of Elementia, an international company which produces building materials for the construction sector through cement, building systems and metals divisions in nine countries throughout the Americas.
For further information: FOR MORE INFORMATION: Susan Fendley, Allura Fiber Cement, (281) 742-7043, http://www.AlluraUSA.com