Fi Asia Sells out and Expects Record Attendance - Proving That Indonesia is the Place to Grow Your Business

AMSTERDAM, Sept. 13, 2012 /CNW/ - With the condition of Indonesian market improving, the value of all food and beverage products, primary or processed, has reached IDR650 trillion (approximately USD72.2 billion) and projected to reach IDR710 trillion (approximately USD79 billion) by the end of this year.

"The growth in the food and beverage industry has greatly contributed to the broad range of leading local, regional and international ingredient suppliers that are showcasing their products and services at Fi Asia from the 3-5 October in Jakarta. In fact so much so, we sold out of exhibition space 4 weeks before the show opening! Their expertise and quality of ingredients will without doubt provide visitors a welcome range of product enhancements and ingredient solutions," states the UBM Live Food Ingredients Portfolio Director, Matthias Baur.

With a short list of companies now waiting to see if they can showcase their products alongside today's leading 400 top-quality local and international ingredient suppliers, this year's Fi Asia promises to be the event not to miss.

Attendees will also have the option to hear first-hand how the Indonesian Government is planning to create growth in this market at the opening keynote of the Fi Asia conference, Future of Foods, running parallel to the Fi Asia tradeshow. Mr H.E. Mohamad S. Hidayat from the Ministry of Industry, Republic of Indonesia will address in his speech at the keynote presentation the exact policies and types of support the Indonesian Government will implement to help the development of the food ingredient industry in Indonesia.

Fi Asia is also supported by several other key industry associations, including the Indonesian Food & Beverage Association (GAPMMI), the Indonesian Association of Food Technologists (PATPI) and Southeast Asian Food and Agricultural Science and Technology (SEAFAST) Centre. Their contributions have been specific to this year's development of the Fi Asia conference which covers current trends and future plans of the industry. In addition, Innova Market Insights will provide a free tasting bar to allow visitors to touch taste and smell finished food products produced from the latest ingredients.

Attendees will have a chance to hear how new products and solutions can be used directly from the region's leading food ingredients suppliers at the onsite seminar sessions taking place over the 3 days. Over 30 ingredients suppliers will be presenting, including: DuPont Nutrition & Health, Firmenich (PT Indesso Nigatama), Beneo Asia Pacific Pte. / PT Foodtech Indonesia (DPO International), AGRAZ / Jebsen & Jessen NutriLife Co., Ltd., DSM Food Specialties / PT United Chemicals Inter Aneka and many more.

The UBM Live team in conjunction with the venue organisers, Jakarta International Expo, are now preparing for record attendance levels and have been inundated with inquiries from visitors planning their visit. Visitors will not only hear industry updates from key regional industry leaders but use this opportunity to assess a huge variety of products and services, find new ideas and new inspiration and see how to enhance their products to grow their market share in this booming market.

Registration for this event is still open, attendees can secure a complimentary pass by logging onto:

About Fi Asia

Food ingredients (Fi) Asia is your gateway to the ASEAN region with the exhibition alternating between Indonesia and Thailand. Southeast Asia is fast becoming a major market in the future of the food ingredients industry. This source for high quality ingredients and growing consumer market is now the destination for the industry's key players.

Food ingredients (Fi) Asia was established in 1994 as the premiere business platform for the rapidly expanding food ingredients market in the ASEAN region. Now, after 18 years, this pioneering event continues to be the gold standard for industry events and the only exhibition that unites the growing ASEAN food ingredients community in one place.

About the organiser

UBM Live is a division of UBMplc, which is headquartered in London, UK. The office in the Netherlands is the organiser of the world-leading Health ingredients, Food ingredients, CPhi, ICSE and Informex series of food and pharmaceutical ingredients trade shows. The Dutch office also publishes International Food Ingredients Magazine and organises related conference activities. For more information, visit


For further information:

Press contact
Liadain Murphy
Marketing Executive, UBM Live
de Entree 73, Toren A, 1101 BH
Amsterdam, The Netherlands
Tel: +31-(0)20-40-99 588

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