VANCOUVER, Aug. 17, 2015 /CNW/ - Canada`s fertilizer industry is rolling out a new brand name – Fertilizer Canada - to reflect its evolution into a global leader for sustainable fertilizer production and use.
"The name change after 40 years as the Canadian Fertilizer Institute is small, but reflects a major shift in the association and the industry it represents during the last decade," said Garth Whyte, President and CEO of Fertilizer Canada. "The evolution to Fertilizer Canada highlights progress the industry has made to protect the environment, enhance the economy, and benefit the social fabrics of Canadian life. Today, Canada's fertilizer industry stands stronger than ever."
Fertilizer Canada is the new banner for sustainable industry programs such as:
- 4R Nutrient Stewardship extension and implementation;
- Codes of Practice to protect the public, farmers, employees and communities;
- Public education initiatives with organizations like Nutrients for Life; and,
- Environmental stewardship to reduce greenhouse gas and air pollutants.
Fertilizer Canada's name and a new website, fertilizercanada.ca, were launched today at the association's 70th Annual Conference in Vancouver, British Columbia.
"While our name is changing, our priorities remain the same: issue and policy development, knowledge and education, product stewardship, and industry services. These core functions allow us to advocate for our members from a position of strength," said Whyte.
Fertilizer Canada represents manufacturers, wholesale and retail distributors of nitrogen, phosphate, potash and sulphur fertilizers. The fertilizer industry plays an essential role in Canada's economy, contributing over $12 billion annually and 12,000 jobs. The association is committed to supporting the fertilizer industry with innovative research and programming while advocating sustainability, stewardship, safety and security through standards and Codes of Practice. Please visit fertilizercanada.ca.
SOURCE Fertilizer Canada
Image with caption: "Fertilizer Canada (CNW Group/Fertilizer Canada)". Image available at: http://photos.newswire.ca/images/download/20150817_C7881_PHOTO_EN_477793.jpg
For further information: MEDIA CONTACTS: Elizabeth Smith, Manager, Communications, Fertilizer Canada, [email protected], C: (613) 617-4974