Video presents the company's new brand image
MONTREAL, Feb. 12, 2014 /CNW Telbec/ - To mark its 70th anniversary, Fednav Limited, the largest international dry-bulk shipping group in Canada, launched its new website (www.fednav.com), complete with a new brand image and a short video that showcases its activities.
Delivering a Higher Standard
Fednav's new brand image is reflected by the slogan Delivering a Higher Standard, which represents the company's commitment to delivering unique expertise, unfailing reliability, and outstanding customer service. To employees, this slogan reflects on an engaging and fulfilling work environment, while offering the assurance that the company's activities will be carried out in an ethical and sustainable manner.
"The essence of our brand, Delivering a Higher Standard, is our promise to our clients, partners, and employees," said Paul Pathy, Fednav's President and Co-CEO. "It strengthens our commitments and is the foundation of our corporate image. It is in keeping with our message, is consistent with our values, and is implicit as to intention."
Renewal of Fednav's Visual Identity
Visually, Fednav's new image is anchored in a maritime theme, being symbolized by a wake—three chevrons illustrating strength, drive, and determination—representative of maritime transportation and a philosophy of always moving forward delivering cargo while ensuring that clients have the best possible experience.
Fednav is additionally taking this opportunity to release its new corporate video presenting the company's services, its divisions operating around the world, as well as the high standards that it promises to deliver to clients, suppliers, and partners. The video is available on the company's website or can be viewed by clicking this link.
Fednav is an international ship-owning company headquartered in Montreal. Its principal activities include the transport of bulk and general cargo worldwide. The company has offices in Antwerp, Barbados, Hamburg, Rio de Janeiro, London, Singapore, and Tokyo and regional offices in Canada and the United States. Fednav also has terminal, logistics, ice analysis, and shipping agency services and divisions. It employs 260 people and nearly 2000 crew members and stevedores.
SOURCE: Fednav Ltd.
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