With these awards, FC Barcelona fully enters into the world of art and culture and becomes the first sports club to launch an initiative of this kind.
BARCELONA, Nov. 7, 2016 /CNW/ - The FCBARCELONA PHOTO AWARDS are sports-themed awards, aimed at top-class artists that use photography as a creative vehicle, as well as professional photographers and photojournalists that see sports as a way of artistic expression.
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The FCBARCELONA PHOTO AWARDS have been created with the aim of becoming a long-term project to be a benchmark among sports-themed photography prizes. Intended to support the photography industry by creating a favourable environment for the development of high-level projects, the Club has decided to offer an interesting monetary award for the winners and to bring together a jury of unquestionable prestige in each of its two forms (single photo and photography project).
The goal is to identify photographic work that consciously reflects the positive values intrinsic to sport and have been created in order to give recognition to those values seen through the lens of the best contemporary photographers in both specialties.
Highlighting these positive values, which are common to sport and culture, the awards aim to create a global photographic platform to communicate the importance and contribution of such universal values to modern society. FC Barcelona is fully aware that the Club is a high-impact, global phenomenon. It is global because the FCB brand and what it represents reaches every corner of the globe, adding new followers every day; and it has a high impact because its influence transcends sports.
That is why FC Barcelona is more than a Club, and this statement is based on the pillar of its values, consciously worked out to become an example to follow. Respect, humility, teamwork, ambition and effort are the 5 values governing all FC Barcelona actions.
The International and Institutional Relations Area of the Club, lead by Carles Vilarrubí, defends the direct relationship between these values and culture, although it is fully conscious of the many prejudices that nowadays, separate the worlds of sport, art and culture. Nevertheless, it strongly believes it is possible to go beyond these borders, by sustainably integrating into society the positive values that are common to these worlds.
Therefore, he advocates the idea that a Club such as FC Barcelona must have interests in other areas beyond sport and economics and to that end in 2013 he created Barça Cultura, an initiative that puts a platform with wide dissemination such as FC Barcelona at the service of promoting cultural initiatives towards society.
The FCBARCELONA PHOTO AWARDS are designed due to his understanding of the conjunction between sport (transmitter of universal values), art (values that transcend every human being) and education (sustainable way to integrate values in the society).
SOURCE FC BARCELONA
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