NEW YORK, Sept. 24, 2015 /CNW/ -- LOFT, the clothing brand known for its modern, feminine clothing, has teamed up with actress Busy Philipps (Cougar Town, Freaks and Geeks, Dawson's Creek) to create two 60-second comedy shorts. "First Day" launches on LOFT.com September 24, followed by "Fall is Hot" October 8. The videos, directed by Philipps, explore the humorous situations that come up during the fall season.
"First Day" flips the roles of daughter and mother and has Philipps' real-life daughter, Birdie, see her off to her first day of work by helping her decide on the perfect first day outfit. "Fall is Hot" pokes fun at an overeager love of all things fall while it's still crazy hot outside.
The videos mark the directing debut of Philipps' first independent project. She came up with the concepts and also selected the writers and producers for the films.
"After directing an episode of Cougar Town last year, I've been eager to get behind the camera again. Partnering with LOFT was a very fun way for me to try my hand at directing stories in a shorter format. The process was so collaborative -- working with two writers I love, we were able to incorporate my concepts into what I hope are fun little pieces that stand on their own," Philipps said.
ANN INC. is a subsidiary of ascena retail group, inc. (ASNA), and the parent company of Ann Taylor, LOFT, and Lou & Grey. As of May 2, 2015, the Company operated 1,034 Ann Taylor, Ann Taylor Factory, LOFT, LOFT Outlet and Lou & Grey stores in 47 states, the District of Columbia, Puerto Rico and Canada. Our brands are also available online in more than 100 countries worldwide at AnnTaylor.com, LOFT.com, Louandgrey.com or at our LOFT franchise stores in Mexico.
About Busy Philipps
Busy Philipps struck a chord with critics and audiences early on in her career and has continued to garner attention as a dynamic actress and consistent scene-stealer. Philipps was last seen on the popular TBS comedy Cougar Town where she plays 'Laurie Keller' opposite Courteney Cox. This summer she started production on HBO's Vice Principals, an 18-episode comedy series from Eastbound & Down creators Danny McBride and Jody Hill. She first garnered attention at the age of 19 in Judd Apatow and Paul Feig's critically praised series, Freaks and Geeks and has been seen in numerous roles across acclaimed television series and films, including A Case of You, He's Just Not That Into You, White Chicks, and Made of Honor.
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For further information: Sara Powell, PR Manager, LOFT, [email protected], 212-457-2247, http://www.LOFT.com