The Roadshow, beginning February, will expand on Falcon.io's recently released Digital Marketing Trends Handbook
CHICAGO, Jan. 22, 2020 /CNW/ -- Falcon.io, a Cision company, today announced the dates for its inaugural Marketing Trends Roadshow. The 2020 Roadshow meetups will take place in selected cities in North America, Europe and Australia, beginning this February and ending in April.
The Roadshow is based on Falcon.io's recently released 2020 Digital Marketing Trends Handbook, an annual report by Falcon.io now in its fourth edition. The handbook lists the 15 digital trends most likely to affect marketers in 2020. The trends were compiled based on industry research, Falcon.io's expertise, as well as input from customers, partners and influencers.
At each meetup, an expert panel will discuss the key trends and the consumer behavior driving them, as well as strategies for how marketers can turn these trends to their advantage in 2020 and beyond.
Some of the topics explored in the handbook include:
- How private messaging apps are taking over customer service
- The latest evolution of social media advertising
- How the demand for authenticity is changing influencer marketing
"Falcon.io's Digital Marketing Trends Handbook has become such a popular piece of content, that we were excited to launch the roadshow to get the opportunity to dive deeper into the trends impacting our industry," explained Dino Kuckovic, Community Marketing Lead at Falcon.io.
"We can't wait to see what topics arise in each city, and get the chance to further explore insights and questions with our peers face-to-face."
The 2020 Roadshow dates and locations are:
- Vancouver, February 5
- London, February 12
- Miami, February 27
- Amsterdam, March 5
- Zürich, March 11
- Melbourne, March 18
- Hamburg, March 26
- New York City, April 1
- Austin, April 7
- Chicago, April 28
Falcon.io will also be hosting a webinar on January 23rd addressing the social media trends covered in the report. The webinar will be co-hosted by social media consultant and influencer Matt Navarra, and will be available on-demand afterwards.
To download and read the full 2020 Digital Marketing Trends Handbook, click here.
Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, momondo, Panasonic and Coca-Cola. For more information, visit www.falcon.io.
Cision Ltd (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 22 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.
PR Manager, Cision