FACE arrives in Edmonton for Melamoon 2026, continuing Canada's largest Black-focused, no-equity pitch tour
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EDMONTON, AB, July 7, 2026 /CNW/ - The Federation of African Canadian Economics (FACE) will be in Edmonton on July 18, 2026 for Melamoon 2026, continuing a five-city national tour designed to connect Black founders with capital, visibility, and opportunity. The Edmonton event marks the fourth stop on this year's tour, following Montréal, Halifax, and Vancouver, and builds on the momentum of Melamoon's successful inaugural year in 2025.
The Edmonton qualifying event will take place at the downtown location of the Jamaican Association of Northern Alberta (JANA) centre, 10420 103 Ave, Edmonton, from 9 a.m. to 7 p.m., bringing the national competition to Alberta as Black founders compete for a place in the Toronto grand finale. Edmonton is stop four on the national tour, spotlighting the talent, ambition, and potential of Black founders in Alberta. The tour concludes in Toronto, before culminating in the Grand Finale on October 16-17, 2026.
"Melamoon is about creating real opportunities for Black founders to be seen, supported, and financed. When we invest in Black entrepreneurs, we strengthen local economies, unlock innovation, and help build a more inclusive future for business in Canada."
Tiffany Callender, CEO and Co-Founder, FACE Coalition
Melamoon is Canada's largest Black-focused, no-equity pitch competition. Through live city qualifiers and a national final, the platform is designed to help Black entrepreneurs gain exposure, strengthen investor readiness, and compete for a share of $200,000 in non-dilutive funding.
At a time when Black founders continue to face barriers in accessing capital, networks, and visibility, Melamoon is positioning Black entrepreneurship as a national economic growth story. The tour is designed not only to spotlight founders, but also to strengthen the ecosystem around them by bringing together investors, business leaders, institutional partners, and community champions in each city.
Edmonton will build on the momentum generated by the first three stops on the tour, bringing together founders, ecosystem partners, professionals, and supporters for a day of live pitching, networking, and programming focused on business growth and access to capital.
The road to $200,000: how the national tour works
Melamoon 2026 is a five-city cross-Canada qualifying road show. Each city hosts a live pitch event where Black founders compete before a panel of expert judges, with top performers advancing toward the national grand finale in Toronto. The national prize pool includes:
- Grand Prize: $100,000
- Second Prize: $50,000
- Third Prize: $25,000
- Public Choice Award: $25,000
What to expect at the Edmonton qualifying event
Taking place at the downtown location of the Jamaican Association of Northern Alberta Centre (JANA), 10420 103 Ave, Edmonton, on July 18, 2026, the Edmonton event will bring together Black excellence, entrepreneurship, and community for a high-energy day of programming, including:
Live Qualifying Pitch Competition
Black founders from Edmonton and across Alberta will take the stage before expert judges. Top performers will advance toward the Toronto grand final and the $200,000 prize pool.
Keynotes and Expert Sessions
Programming focused on entrepreneurship, access to capital, and business growth, featuring voices from across the Black business and innovation ecosystem.
Investor and Mentor Access
Direct access to investors, advisors, and capital partners in the room specifically to meet and support Black founders.
Ecosystem Partner Activations
Business support organizations and community partners offering resources, connections, and opportunities throughout the event.
A national platform for Black economic power
Melamoon Edmonton is part of a broader national effort to create real pathways for Black entrepreneurs to grow, scale, and compete. Through Melamoon, FACE is helping shift the conversation from potential to performance by giving Black founders a platform built around visibility, access, and investment readiness.
FACE Coalition leads the national tour with the trust, reach, and infrastructure it has built as a leading organization in Canada's Black entrepreneurship ecosystem. Since its founding, FACE has played a central role in expanding access to capital for Black business owners, strengthening support systems for entrepreneurs, and advancing Black economic development across the country.
Interac, one of Canada's most trusted financial networks, powers the Melamoon 2026 tour from coast to coast, supporting the next generation of Black founders as they compete for national recognition and non-dilutive capital.
www.facecoalition.com | www.melamoon.ca
About FACE Coalition
Founded in 2021, FACE Coalition is a national, bilingual, Black-led non-profit dedicated to stimulating economic growth and creating generational wealth for Canadians of African descent. As administrator of the Black Entrepreneurship Loan Fund, a $160 million fund backed by the Government of Canada and the Business Development Bank of Canada, FACE has approved over $67 million in loans and disbursed more than $50 million to nearly 600 Black-owned businesses across Canada. Visit www.facecoalition.com.
About Melamoon
Melamoon is more than a pitch competition. It is a national movement for Black economic power. Presented by FACE Coalition and powered by Interac, Melamoon 2026 tours five Canadian cities before culminating in a grand national final in Toronto, where $200,000 in non-dilutive capital will be awarded to Black founders. No equity. No catch. Just fuel. Visit www.melamoon.ca.
About Interac
Interac Corp. is a trusted and safe way to pay and get paid in Canada, deeply committed to enabling inclusive financial participation for all Canadians. As a proud powering sponsor of Melamoon 2026, Interac stands behind the next generation of Black founders from coast to coast. Visit www.interac.ca.
Melamoon gratefully acknowledges the support of Interac, BIZ, BEKH, and the Government of Canada.
SOURCE Federation of African Canadian Economics
MEDIA INQUIRIES: For media inquiries, interview requests, or press accreditation for the Edmonton event: Isabelle Desmarais, Director, Marketing and Communications, FACE Coalition, [email protected]
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