TORONTO, Sept. 17, 2015 /CNW/ -- Eyereturn Marketing, a leading programmatic technology company in North America, today announced that the company realized record-breaking revenue growth of 76% year-over-year from its proprietary demand side platform (DSP). This was fueled by a dramatic increase in purchased impressions, resulting in a 143% lift over the same period last year.
With the increasing adoption of programmatic solutions by brands coupled with an expanding roster of agency clientele, Eyereturn continues to grow at an astounding rate. "We are seeing constant consolidation in ad-tech, with many platforms unable to build the solutions required to succeed," says Renee Hill, President and CEO at Eyereturn. "An integrated ad-tech platform and top talent is crucial at a time when the industry is becoming more complex and advertisers need all the available data to develop and execute actionable, cross-screen, transparent campaigns with measurable ROI."
Eyereturn has focused on developing an end-to-end campaign management solution with seamless integration between Ad Serving, DSP, DMP and Campaign Analytics. The company's self-serve programmatic solution (Eyecontrol) has been widely adopted by publishers, brands and agencies. "We continue to stand out by leveraging proprietary technology, built by a team that has adapted to advertiser needs for fifteen years," said Andrew Robitaille, Director of Sales in Canada. The recent growth in revenue also coincides with the industry shift to HTML5, allowing Eyereturn's ad production team to aid advertisers in the transition.
Eyereturn continues to grow and build its team with notable additions and promotions in the past two months that include:
- Andrew Belomenstny, Sr. Dev Ops and Network Administrator
- Katie Janzen, HR Coordinator
- Patrick Dereniwski as Account Manager
- Lindsay Casey as Account Executive, Digital Production
- Hani Almousli, Data Scientist
- Anthony Pagliaro, Tech Project Manager
- Skai Spooner, promoted to Marketing Manager
- Andrea Aho, promoted to Lead Digital Analyst
- Collin Zhang, promoted to Developer
Eyereturn has also added a new office in Texas, with Brendhan Hight tapped as the Director of Sales, Southwest USA.
Eyereturn Marketing is the premier buy-side platform and integrated technology suite transforming the way brands reach consumers online. Through one platform, clients get access to the Eyereturn ad server, DSP, DMP, campaign analytics, verification service & retargeting solution - enabling dynamic, real time decision-making for every type of ad on every screen.
SOURCE Eyereturn Marketing