TORONTO, Sept. 13, 2016 /CNW/ -- Eyereturn Marketing, a leading buy-side platform in North America, announces the launch of Canadian Premium Access, a curated high quality programmatic marketplace offering advertisers and agencies seamless access to first look preferred inventory on Canada's most recognized publishers.
Through the Eyereturn platform, clients can now get data driven, first look access to secure private marketplaces while utilizing various advertising opportunities including traditional display, expanding and pre-roll (VAST and/or VPAID) ad units. Combined with Eyereturn's proprietary data and dynamic retargeting tools, advertisers can now deliver successful campaigns in a transparent, brand safe environment.
"As Canada's national public broadcaster, CBC/Radio-Canada has a high-value offering of premium inventory. By prioritizing our private marketplace at the top of our monetization stack, and offering first look to Eyereturn among our other partners, we allow our trusted clients unprecedented access to our Canadian audience and national scale," said Jeff MacPherson, Director of Monetization Platform and Services at CBC. "Eyereturn's focus of brand safety from both an advertiser and publisher perspective and recognition of the importance of controlled access through the right partners is a key component in bringing our strategic initiatives to market."
"As one of the few ad tech companies based in Canada, it is important to create Canadian specific initiatives that bring value to our clients and publishers," said Renee Hill, President and CEO of Eyereturn Marketing. "We are thrilled to have three of Canada's top national publishers participating in this unique first look opportunity.
For more information on Canadian Premium Access, speak to an Eyereturn representative today!
Eyereturn Marketing is the premier buy-side platform and integrated technology suite designed to simplify the campaign management process. Through one platform, clients get access to the Eyereturn ad server, DSP, DMP, campaign analytics, verification service & retargeting solution – enabling dynamic, real time decision-making for every type of ad on every screen.
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. We are Canada's trusted source of news, information and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French and eight Aboriginal languages. We also provide international news and information from a uniquely Canadian perspective.
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SOURCE Eyereturn Marketing