Nov 21, 2017, 08:00 ET
TORONTO, Nov. 21, 2017 /CNW/ -- Eyereturn Marketing, a leading North American cross-channel analytics and buy-side platform, announces today its full adoption of ads.txt, the IAB Tech Lab's latest specification for creating greater transparency in the digital inventory supply chain.
With ads.txt, publishers now have a recognizable way of securely announcing who is approved to sell their digital inventory. If a buyer is using an ads.txt enabled DSP, they can be confident that their media budgets are being spent on the sites that they are actually trying to buy, rather than a fraudulent, "spoofed domain".
The initiative to support ads.txt within the Eyereturn DSP further bolsters their long-standing commitment of over 15 years to bringing transparency and combatting ad fraud in the digital realm. Coupled with an integrated set of Brand Safety & Verification tools, brands and agencies purchasing media through Eyereturn will be able to strictly target their spend to Authorized Digital Sellers thus ensuring that the inventory they are buying is of the highest quality.
"Eyereturn is excited to offer ads.txt controls to our customers," says Tim Stoute, CTO and Co-CEO of Eyereturn Marketing. "Our ads.txt system includes over 15,000 of our top programmatic domains and reveals a broad range of ads.txt compliance and fraud across the spectrum of vendors. Our granular controls for ads.txt buying are complimented by exception reports for those customers who are curious to peek under the covers."
"Ads.txt is a premier tool that eliminates domain spoofing, limits arbitrage and promotes transparency," says Drew Bradstock, SVP of Product at Index Exchange. "Eyereturn Marketing's decision to embrace the ads.txt initiative will further boost their brand safety efforts, increase control for their customers and contribute to the overall clean-up of the entire ad tech ecosystem. This adoption benefits both advertisers and publishers by ensuring Eyereturn's media spend is on legitimate supply."
About Eyereturn Marketing:
Eyereturn improves the way brands connect with their customers online. Our proprietary platform provides unified campaign control, empowering brands through consolidated attribution-based results in a single dashboard. Breaking free from walled gardens, Eyereturn has done away with layers of intermediaries, providing actionable data and insights across search, social and display campaigns. The result is that our clients have the ability to make informed, transparent, real-time decisions everywhere they connect with their audience.
Renee Hill, President & Co-CEO
SOURCE Eyereturn Marketing
Share this article