Expand Engagement with This Comprehensive Approach for Your Next Product Launch

TORONTO, Aug. 3, 2016 /CNW/ - When launching a new product, it's important to leverage the expertise of team members across the organization in order to ensure its success.  Taking this approach will help establish credibility and authority in your industry. Not every product is revolutionary, but if your company has a credible and authoritative voice in your industry, you can achieve your goals for your next product release.

This whitepaper looks at the comprehensive approach companies should take for their next product launch.

The stages of a success product launch include:

1.       Strategic planning
2.       Story creation
3.       Content and tools
4.       Adoption and retention
5.       Measurement

While there is not a one-size fits all approach for every product launch, this checklist will ensure that you have each of the five stages covered when it comes to planning your product's release.

In addition to this, the article gives implementable tips and advice on how best to maintain launch momentum and expand upon your launch to continue to share your message and build authority with your target audiences.

To download this article in full, Expanding Engagement & Inspiring Action with Your Next Product Launch, click here.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.


Image with caption: "Expand engagement with this comprehensive approach for your next product launch (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160803_C5456_PHOTO_EN_746755.jpg

Image with caption: "5 stages of a successful product launch (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160803_C5456_PHOTO_EN_746757.jpg

For further information: Amy-Louise Tracey, Communications Consultant, amy-louise.tracey@newswire.ca

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