Exhibition of Italian-Made Sporting Goods Comes to Toronto

Sport & Design.it Showcases Italian Leadership in Equipment Design

TORONTO, Oct. 20 /CNW Telbec/ - The Italian Trade Commission is proud to present Sport & Design.it, an exhibition of Italian-made sporting goods and apparel with equipment from more than 80 elite manufacturers on display.

"Italy has long been regarded as a leader for its contribution to the design and manufacturing of objects renowned for their aesthetics, quality and performance," says Dr. Paolo Ponti, Trade Commissioner, Italian Trade Commission, Toronto. "We have created this exhibit to promote Italian sports equipment, and to show that this reputation for excellence extends far beyond industries like furniture, lighting and fashion.

The Sport & Design.it exhibit will showcase the newest designs and technologies created to meet the demanding requirements of performance athletes. With the increased interest in to high-tech equipment and materials, Sport & Design.it also offers visitors a sneak peek at cutting-edge equipment that will surely be contributing to new world records at the Vancouver 2010 Olympic Winter Games.

"It is clear that new materials are having an increased impact on performance across all sports and disciplines," says Anty Pansera, exhibit curator. "Italian manufacturers are leading this technological revolution, creating products defined not only by their unmistakable attention to detail, but by a common trait of weightlessness, both in appearance and as a key physical characteristic."

The 10-day event takes place at Yonge-Dundas Square in Toronto from October 22-31 and is open to the public daily.

    Sport & Design.it hours: Weekdays 11:00 a.m.-7:00 p.m.
                             Saturdays 10:00a.m.-9:00 p.m.
                             Sunday 12:00 p.m.-7:00 p.m.

To learn more about Sport & Design.it visit www.italy4sportdesign.ca

The Italian Trade Commission

The Italian Trade Commission is a public agency with a worldwide network of offices, whose mandate is to promote trade, industrial and technological cooperation, with foreign companies and to disseminate economic information on Italy. The Italian Trade Commission also gathers economic and market information from all over the world to keep Italian companies informed.

The Italian Trade Commission's head office in Rome is the headquarters for 17 offices in Italy, and 107 offices worldwide.


For further information: For further information: Rob Jeanveau, Zenergy Communications, (416) 591-5461, rob@zenergycom.com

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