Exchange Solutions Wins Best Prepaid Innovation Award

One-to-one customer engagement experts recognized for ESSO Price Privileges Plan

TORONTO, Aug. 8, 2013 /CNW/ - Known for its development of effective one-to-one customer engagement solutions, Exchange Solutions has been awarded the Best Pre-Paid Innovation Award at the PX Prepaid and Payments Awards, for the Esso Price Privileges fuel savings reward program.

The Price Privileges program enables Imperial Oil to offer the market an Esso branded fuel savings card with the unique feature of a locked-in price option.  This option is an industry exclusive benefit that sets the price that a customer pays for each litre of fuel they buy. In April and May of this year, Hyundai dealerships offered customers the benefit of paying only 99 cents per litre each time they fill up at an Esso branded retail location, regardless of the advertised price at the pump.

"Working collaboratively with Imperial Oil, we have designed a unique card technology solution that is not offered anywhere else in the world," said Steven Hoffman, President and CEO, Exchange Solutions. "It adds an additional powerful solution to the proprietary toolkit that we provide to our clients, like Hyundai, helping them engage more effectively with their customers on an individual basis to drive incremental business and build customer loyalty."

The incentive was deployed to its dealer network by Hyundai Auto Canada Corp., had tens of thousands of unique participants, and is expected to drive significant fuel volume and new relationships to Esso branded retail stations across Canada.

"Our customers look to the Esso brand to deliver superior value.  We are pleased to be able to provide them with fuel savings when they use their Price Privileges card at one of our Esso branded locations," said Andrew Mackay, Retail Fuels Manager, Imperial Oil (Esso).

"At Hyundai, we look for ways to make a premium shopping and ownership experience accessible to our customers, especially when they're in the market for a new vehicle," said John Vernile, Vice President of Sales at Hyundai Auto Canada. "Being able to offer our customers an opportunity to pay no more than 99 cents per litre of fuel is compelling and attractive. It also appropriately addresses an element of their lives when they drive off a Hyundai dealership's lot."

About Exchange Solutions

With offices in Toronto and Boston, Exchange Solutions provides one-to-one customer engagement solutions that result in measurably superior ROI to traditional loyalty programs by creating sustainable and profitable communities of loyal customers. With 17 years of expertise, they have maximized relations with their partners and trusted third parties to serve over 30 million customers and support close to 250 million transactions per month — totaling $6 billion in purchases per year. To learn more, visit www.exchangesolutions.com/ , Twitter@ExchangeSolns, LinkedIn

About the PX Prepaid & Payments Awards Canada
The Payments eXchange Prepaid & Payments Awards (Canada) is an annual black tie gala held in Toronto, Ontario, Canada.  Each year, following the PX Retreat, the PX Community comes together to celebrate innovation, best practice and achievement in all aspects of the gift, prepaid and payments industry. 

About Payments eXchange  

Incubated in 2008, originally as an annual conference, in Toronto, Prepaid Exchange Canada was born in March 2011, as the Domestic (Local) Exchange for Global Prepaid Exchange (now GX) of the UK. This evolved into Payments eXchange (PX) in 2012, which operates independently, however enjoys the support of and access to worldwide data from GX.  PX is, effectively, the feet on the ground to bring our industry together with greater regularity, with a precise focus on the Canadian landscape and to drive adoption of our respective prepaid and payments related products and services. To learn more, visit www.PaymentseXchange.ca.

SOURCE: Exchange Solutions

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