Evolving together, New Balance names APEX PR new AOR

TORONTO, Oct. 1, 2015 /CNW/ - Leading global athletic brand New Balance Canada has named APEX Public Relations their agency of record following a competitive pitch.  The creative communications agency will provide full service public relations, brand ambassador engagement, social media and digital marketing support, and strategic planning services.

New Balance Canada selected the award winning agency for their experience working with a number of high profile retail, apparel and lifestyle brands. "We are looking forward to working with APEX and building on our forward momentum," said Jon Purdy, Marketing Manager, New Balance Canada. "As we roll out our new brand platform, Always in Beta, we will need the support of a strong agency that is constantly striving to improve and evolve with us. APEX's creative approach, demonstrated understanding of our brand purpose and willingness to push limits fit perfectly with our attitude and core values."

"New Balance represents exactly the kind of opportunity that excites us most: an iconic, entrepreneurial brand led by clients who want to challenge the status quo.  We immediately felt a great connection with the New Balance team and their Always in Beta approach," said Linda Andross, managing partner, APEX Public Relations.

The first orders of business for APEX will include national media relations for Holiday and Spring collections as well as support for the Girls Night Out program launching in January 2016. 

About APEX Public Relations
APEX is a collective of experienced, smart and creative communicators. Our unmatched track record of award-winning campaigns, client retention and client satisfaction are a testament to our ability to get it right, over and over again. Our work extends to all sectors, with a concentration on consumer brands, corporate and financial communications, and technology. The key to our success is a fusion of senior level strategists, creative ideas, a passion for our work, client collaboration and a disciplined focus on achieving results that impact our clients' bottom line. For more information visit www.apexpr.com

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.

SOURCE Apex Public Relations

Image with caption: "New Balance (CNW Group/Apex Public Relations)". Image available at: http://photos.newswire.ca/images/download/20151001_C5527_PHOTO_EN_512350.jpg

For further information: Elyn Kirby Arscott, APEX Public Relations, earscott@apexpr.com, 416-934-2103


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