Evian(R) Unveils New 2010 Limited Edition Bottle by Fashion Icon Paul Smith

A New Design that Captures the Youthful and Optimistic Mindset of Evian

TORONTO, Sept. 22 /CNW/ - After the blockbuster launch of the Live Young(TM) campaign this summer, Evian Natural Spring Water continues its celebration of youth just in time for the holidays by partnering with one of the most current and creative fashion designers, known for his sense of fun and optimistic attitude - Paul Smith.

The new bottle is designed in vibrant colours with a festive theme and a nod to the famous Paul Smith stripes, which elegantly underlines the purity of the natural spring water from the French Alps. It also captures the youthful and optimistic mindset of the brand's new signature message, Live Young(TM).

"The Paul Smith Limited Edition 2010 bottle truly captures the new Live Young(TM) mindset that believes everything is possible and challenges the status quo," said Jerome Goure, vice president of marketing for Danone Waters of America, Inc. "This third annual designer Evian bottle is a perfect addition to our current portfolio of products, and we're thrilled to include it in our collection."

While miles away from traditional holiday themes, the new Evian designer bottle offers an experience of youth in a multi-coloured bottle with five different caps to collect. The new Paul Smith collection is sure to add a final touch of elegance to every festive table during the holiday season and throughout 2010.

"Youth is not just a question of age, it's also a question of attitude," says Paul Smith. "The concept of the bottle is to complement the brand's vision of the Live Young(TM) campaign, by infusing health, youth and excitement into the design."

The new Evian Paul Smith Limited Edition collection will be available at fine dining establishments and gourmet retailers across Canada beginning November 2009. Retail locations include Pusateri's and Whole Foods in Toronto and Urban Fare in Vancouver. The suggested retail price is $4.99 CAD per 750mL glass bottle in gourmet retailers.

The annual Evian designer bottle tradition began in 2008 with a limited edition bottle designed by Christian Lacroix, followed in 2009 with Jean Paul Gaultier.

For more information, visit www.Evian.com.

About Evian Natural Spring Water

Bottled since 1826, Evian Natural Spring Water is the world's No.1 brand of premium natural spring water. Every drop of Evian takes more than 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.

Today, Evian Natural Spring Water is a brand of Danone, a global leader in the food industry and a leading producer of packaged water, dairy, infant nutrition and medical nutrition products. The mission of Danone is to bring health through food to as many people as possible. Evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as a premium natural spring water for those, including many of the entertainment industry's elite, who like to treat themselves to the very best.

More information can be found on Evian's Web sites: www.evian.com/ca and www.ShopEvian.com.

    Press Contact:     Katie Boland
                       Maverick PR
                       416-640-5525 x228


For further information: For further information: Katie Boland, Maverick PR, +1-416-640-5525 x228, katieb@maverickpr.com, Web Site: http://www.evian.com

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