Event Advisory: CCA to release findings of innovative physical activity intervention aimed at addressing childhood overweight and obesity issue

TORONTO, Nov. 7, 2012 /CNW/ - On Thursday, November 8, join industry representatives, and national health and physical activity organizations, for a presentation of the results of a national pilot study conducted by Concerned Children's Advertisers (CCA) that explores the relationship between gaming and children's motivation to engage in physical activity.  Findings could have direct implications on the development of future physical activity interventions.

Results of the study will be presented by Michelle Brownrigg, director of Physical Activity and Equity, University of Toronto.  Brownrigg, and a team that includes well-known physical activity researcher, Dr. Guy Faulkner, evaluated the study on behalf of CCA.

At this event, CCA will also make an announcement concerning a second phase of this project.

What:   Presentation of the findings of CCA's national physical activity pilot study
When:   Thursday, November 8, 2012
  Schedule of events:
  9:00 a.m.   Arrival and light breakfast
  9:30 a.m.   Welcome remarks by Concerned Children's Advertisers
  9:45 a.m.   Presentation of GOGOYU online game by Subtej Nijjar, president, UNION (formerly Crispin Porter+Bogusky Canada)
  10:00 a.m. Research results presented by Michelle Brownrigg, director of Physical Activity and Equity, University of Toronto Faculty of Kinesiology and Physical Activity
  10:20 a.m. Recognition and closing remarks
Who: - Bev Deeth, president, Concerned Children's Advertisers
  - Craig Hutchison, chair, CCA and SVP Marketing - Joe Fresh and General Merchandise, Loblaw Companies
  - Michelle Brownrigg, director of Physical Activity and Equity, Faculty of Kinesiology and Physical Activity, University of Toronto
  - Subtej Nijjar, president, UNION
  - National youth sport, health, and physical activity representatives
Where:   Corus Entertainment, 25 Dockside Drive, 8th floor Lounge and Theatre

About CCA

Concerned Children's Advertisers (CCA) is a unique non-profit organization and model of corporate social responsibility. Our 19 Canadian member companies are committed to understanding and contributing solutions to challenging issues that impact children, including bullying prevention, self-esteem, healthy active living, and media literacy.  The organization is also supported by numerous partners, including child-centred advertisers, broadcasters and issue experts.  As a committed group of Canadian advertisers, CCA's mission is to be the credible, caring and authoritative voice of responsible children's advertising and communications. www.cca-arpe.ca


SOURCE: Concerned Children's Advertisers

For further information:

Alex Dunsmuir, ümlaut marketing+communications
t: 416-236-2368 m: 647-244-2475 alex@umlautmarketing.com

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