Event Advisory - The Canadian Institute's Media Relations Conference

HALIFAX, April 8 /CNW/ - The Canadian Institute's Media Relations conference will provide practical advice and solutions to the top issues and challenges media relations professionals are facing. Get solutions to the most pressing challenges, including:

    -  Learn how to better pitch a story and get media attention in an era of
       traditional media decline
    -  Understand how to build productive relationship with reporters and
       editors to manage your message
    -  Hear strategies for integrating new/social media into your
       organizations media relations
    -  Receive valuable information on implementing a crisis communication
       plan for both traditional and social media channels
    -  Find out how to use bloggers and blogs to enhance your message
    -  Get the latest tools and best practices for measuring media relations,
       including how to measure the impact of social media
    -  Benefit from interactive sessions with journalists, editors and media
       relations practitioners
       And much more!

    Conference Title:    The Canadian Institute's Media Relations Conference
    Date:                April 29-30, 2010
    Location:            The Westin Nova Scotian, Halifax NS
    Website:             www.canadianinstitute.com/media

About The Canadian Institute

For over 20 years, The Canadian Institute's conferences, summits and executive briefings have provided the business intelligence that Canadian decision makers need to respond to challenges and opportunities both here at home, and around the world. The Canadian Institute operates as a think tank, monitoring trends and developments in all major industry sectors, in the law, and in public policy, with a view to providing information on the leading edge. Headquartered in Toronto, The Canadian Institute produces over 180 events a year, attended by thousands of senior and C-level delegates from across the country. For more information, visit www.CanadianInstitute.com.

Media passes are issued at the discretion of The Canadian Institute and must be arranged in advance. Passes require two business days to process. For media accreditation contact: Cheryl Robertson 416-927-0718 Ext. 401 or k.robichaud@canadianinstitute.com


SOURCE Canadian Institute

For further information: For further information: Kevin Robichaud, The Canadian Institute, (416) 927-0718 Ext. 401, k.robichaud@canadianinstitute.com

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