evenko and Virgin Mobile partner for official launch of Virgin Mobile Corona Theatre

With very special guests: Feist / Coeur de pirate / DJ set by Kele Okereke (from Bloc Party)

Tuesday, December 18 at 7:30pm

MONTRÉAL, Dec. 5, 2012 /CNW/ - evenko and Virgin Mobile are proud to announce their new partnership and will host a very special evening to officially launch the Virgin Mobile Corona Theatre on Tuesday, December 18 with exclusive performances! This announcement is the latest in a series of major projects that have placed evenko at the heart of developing Québec's cultural landscape.

Topping the bill of this celebration will be the incredibly talented artists Feist and Coeur de pirate. DJ extraordinaire Kele of Bloc Party will also be on hand to get the crowd dancing!

"The Virgin Mobile Corona Theatre will allow evenko to ensure better development of local artists all while contributing to the cultural scene of the Sud-Ouest borough - a thriving neighbourhood. In our programming choices and our plan to revitalize the theatre, we are extremely committed to preserving the integrity of the neighbourhood and promoting its growth,'' said Jacques Aubé, Executive Vice-President and General Manager of evenko.  ''We believe evenko and Virgin Mobile are the ideal partners to take the theatre to new heights and will contribute to the culture in this part of the city of Montréal. The re-launch of the theatre is a perfect fit with the borough's cultural council. It identifies its principal objective as the integration of new urban activities with new clientele while respecting the existing industrial and residential heritage in place, in harmony with and for the benefit of local residents. This is exactly what we want to achieve with this investment."

"The Virgin Mobile Corona Theatre is the perfect venue to house our music benefits and exclusive extras in Montréal," said Andrew Bridge, Managing Director, Virgin Mobile Canada. "Virgin Mobile is about offering our Members access to more music in more cities across Canada - and Montréal is so eclectic with their passion for music. Plus, by sponsoring the Corona Theatre, as well as partnering with evenko on other Montréal events like Osheaga and Igloofest, Virgin Mobile can get its Members closer to the action for the hottest acts in the city."

In addition to a fresh name and vibe, the Virgin Mobile Corona Theatre will offer Virgin Mobile Members exclusive access and the chance to get perks like: guest list access to super-hot music events all year round; front of line access to bypass the lines with pre-sale opportunities for must-see shows; a dedicated VIP Members' Lounge with the best spot in the venue; and chances to meet the band and get backstage access.

A designated historical monument, the Virgin Mobile Corona Theatre is protected by Québec's laws on cultural heritage. The obligations of property managers and owners to preserve the building's heritage are very restrictive and all modifications must be approved by the ministère de la Culture et des communications du Québec or by the Sud-Ouest borough. Already, evenko has made several improvements to offer an unmatched experience to show-goers such as a complete overhaul of the sound system to one that is state-of-the-art, enlarging the bar area, and modernizing the bathrooms.

Located less than five minutes from Lionel-Groulx metro and steps from the Atwater Market, the Virgin Mobile Corona Theatre is the ideal location not only for concerts and theatre, but also for receptions; corporate and private events; annual reunions; album, film, or product launches; film, television, and video shoots; photo sessions; and even wedding receptions. A sole survivor among the movie houses of its day, and possessing a typical façade from that time, the theatre has been preserved inside and out, placing its heritage above all else. A show venue in the most noble sense of the term, the theatre is neither bar or club, but an historic cultural centre, something that distinguishes it from its peers.

Since November 2011, when evenko became the exclusive manager of the Corona Theatre, it has seen a steady stream of top-tier artists from Montreal and abroad perform on its stage including Patrick Watson, Bran Van 3000, Plants and Animals, Martha Wainwright, Pierre Lapointe, Ariane Moffat, Charlie Winston, Young the Giant, Our Lady Peace, Hey Rosetta!, Lights, KD Lang, Joseph Arthur, Kid Koala. Artists to watch in 2013: Potted Potter (hilarious parody on the Harry Potter series), Dead Kennedys, Zappa Plays Zappa,  Eels,  Randy Bachman, Myles Goodwyn and April Wine, Fanny Bloom, Arkells, Alt-J, and many others...

Would you like to be among the privileged few who will celebrate at this musical launch?

There are only two ways:

Virgin Mobile Members can enter for the chance to win tickets at:  www.virginmobile.ca/lounge

General public can enter for the chance to win tickets at: www.theatrecoronavirginmobile.com

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About evenko:

evenko is a Québec company which has become the most important independent promoter and producer in Canada.  Presenting more than 850 musical, family and sporting events annually throughout the province of Québec, Atlantic Canada and the eastern United States, evenko plays host to the biggest entertainers in the world and invests in the development and promotion of Québec artists.  evenko is also the creator and producer of two major festivals, the Osheaga Music and Arts festival and Heavy MTL which are held at Parc Jean-Drapeau in Montréal.  In January 2012, Pollstar, the industry's most respected source, ranked evenko 13th worldwide in the Promoter category while the Bell Centre was ranked 4th in North America in the category of top Arena Venue. The evenko trademark is the property of L'Aréna des Canadiens Inc.

About Virgin Mobile Canada:

Virgin Mobile Canada rewards, entertains and connects like no one else, delivering the hottest phones on the hottest 4G network.  Virgin Mobile Members also get exclusive VIP access and deals and award-winning service. 91% of Members would also recommend Virgin Mobile to a friend.  The Virgin Mobile group of companies has attracted more than 18 million customers worldwide. Virgin Mobile phones are available at more than 4,000 locations nationally including The Source,  Virgin Mobile retail locations and additional retail partners. Virgin Mobile products can also be purchased online or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook and Twitter.

SOURCE: Virgin Mobile Canada

For further information:

Christine Montreuil
T. (514) 925-2110  / cmontreuil@evenko.ca

Paméla Blouin for Virgin Mobile
T. (514) 395-0375, poste 235/ pamela.blouin@hkstrategies.ca

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