MISSISSAUGA, ON, May 14, 2012 /CNW/ - Not all water is created equal. The natural coconut water category has recently generated a surge of consumer interest for its natural hydrating qualities and refreshing taste. Although a relatively new innovation in this country, the beverage has been enjoyed for centuries where coconuts are grown.
O.N.E. Coconut Water (@ONECoconutCA) recently debuted nationally at Starbucks locations and major retailers in Ontario and British Columbia. This electrolyte rich hydrator is packed with potassium, contains just 45 calories per 240mL serving and only one simple ingredient - all-natural water from inside a young, green coconut. It is not made from concentrate and has no added sugars or flavours.
"Increasingly, consumers are searching for natural and highly-effective sources of hydration to look and feel their best," says Chis Cook, VP of Marketing at O.N.E. Coconut Water. "We are excited to bring the O.N.E. difference to Canadians. Unlike our competitors, O.N.E. is packaged to deliver the best possible fresh from the coconut taste. Teamed with its super hydrating benefits, there's a good reason this natural and refreshing beverage is protected by the armour of a coconut!"
Staying hydrated is important in looking and feeling great, and proper hydration is believed to contribute to, among other things, giving skin a healthy glow and cooling down after a light workout. O.N.E. Coconut Water is an ideal beverage to enjoy throughout the day, first thing in the morning to replace fluid lost during the night, after yoga, or anytime for a hydrating boost.
The O.N.E. difference
From the tree to your hands, O.N.E. (which stands for One. Natural. Experience.) is a leader in a new beverage category. With access to some of the largest plantations in the world, most of O.N.E.'s 100% Coconut Water comes from the Philippines, and some from Brazil. O.N.E. fully utilizes the whole coconut for various products, like coconut oil, and carefully extracts water from inside a young, green coconut into TetraPak cartons on site. Because O.N.E. has a consistent source of coconuts, the brand is also able to offer consumers a consistent taste profile.
O.N.E. Coconut Water was founded by Rodrigo Veloso who grew up drinking coconut water straight from coconuts in Brazil. Veloso noticed that plantations grew coconuts for commercial use, harvesting the husk, shell and meat to make various products but discarded the nutrient-rich coconut water as waste. His vision was to turn this resource into an easily accessible product and help drive sustainable agricultural practices.
O.N.E. Coconut Water is available in 330mL and 1L TetraPaks.
About O.N.E. Coconut Water
O.N.E. Coconut Water is a beverage company with a deep commitment to the Earth and its people. Our products are responsibly sourced and harvested, filtered naturally and packaged in TetraPaks. O.N.E. is devoted to programs that help educate people worldwide about issues of hydration. At O.N.E., we believe that the success of our company can, and will, be in harmony with environmental stewardship and good corporate citizenship. One. Natural. Experience. Follow us on Twitter at @ONECoconutCA.
Image with caption: "O.N.E. Coconut Water Logo (CNW Group/O.N.E. Coconut Water)". Image available at: http://photos.newswire.ca/images/download/20120514_C7298_PHOTO_EN_13681.jpg
Image with caption: "O.N.E. Coconut Water Product Shot (CNW Group/O.N.E. Coconut Water)". Image available at: http://photos.newswire.ca/images/download/20120514_C7298_PHOTO_EN_13680.jpg
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