MONTREAL and PARIS, France, May 31, 2012 /CNW Telbec/ - Parta Dialogue (TSXV: PAD), experts in Social Campaign Optimization and Social Learning, announce the public Beta launch of its eValue™ Social Media ROI Suite.
The eValue™ Social Media ROI Suite is a set of software as a service tools designed to calculate the performance of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings.
The Suite's Efficiency Calculator analyzes publicly-available data from the Facebook, Twitter and Youtube accounts of global brands and ranks all resulting performance figures on a percentile scale. The benchmark database is currently tracking engagement statistics of 11,393 global corporate social media accounts and aims to reach 20,000 by the end of summer.
Corporations running social media campaigns are now invited to test run the software for a limited one month 50% discount off the monthly subscription fee of the Optimizer package, which allows for the tracking of 10 different social media account sets. Details on this offer are available here: www.evaluesuite.com/plans.html
More information about the e-Value Efficiency Calculator can be found at the following address: www.evaluesuite.com
PARTA offers Social Media and Social Learning solutions to its clients from offices in Montreal, Paris and Mexico and is the developer of leading eValue™ Social Media ROI Suite: www.evaluesuite.com
Many visionary businesses already employ PARTA's solutions for internal and external online engagement. Among these are Renault, Orange, Michelin, Hydro-Québec, Iusacell (Mexico), Dassault Systems, Nestlé Waters and Crédit Agricole. www.partadialogue.com
PARTA is listed on the TSX Venture Exchange under the symbol PAD and operates through two subsidiaries:
#engagementlabs, an all-digital agency offering a targeted range of social strategies, customized engagement platforms and analytic tools to measure performance and ROI totally focused on social engagement & optimization: www.engagementlabs.com.
edu-performance, totally focused on internal engagement and productivity, Edu-Performance offers customized Social Learning and online training solutions: www.eduperformance.com.
"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."
For further information:
Tom Liacas, VP Social Media
Parta Dialogue Inc.
+1 (514) 771-5120
Paul Allard, President & CEO
Parta Dialogue Inc.
+1 (514) 831-4245