ET and ET Canada the 'People's Choice' For Award Show Coverage
Global's Entertainment News Hour Outperforms eTalk for the 2010 People's Choice Awards
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Beating out CTV's eTalk and Access
Highlights include:
- ET Canada's red carpet reporting surpassed eTalk nationally and in
Toronto and Vancouver by 36% and 200%, respectively (Adults 18-49)
- Global saw 84% more audience in the key Female 25-54 demographic than
CTV during the entertainment news hour across all markets
- ET Canada garnered 489,000 viewers (Ind2+) with its People Choice
Awards coverage
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Adults 18-49
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Program Channel National Toronto Vancouver
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ET Canada Global 173,500 62,600 30,800
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Entertainment Tonight Global 345,000 64,700 50,500
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Global Entertainment News Hour 259,250 63,650 40,650
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eTalk CTV 169,000 46,100 10,300
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Access Hollywood CTV 142,200 45,200 14,700
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CTV Entertainment News Hour 155,600 45,650 12,500
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Source: BBM
For further information: Media Contact: Jacqueline Kendall, Global Television, (416) 934-7850, [email protected]
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