Jack Dell'Accio, Founder & CEO of Essentia, takes on Richard Macary, President of Delos Ventures, in a challenge to drop the pounds for charity.
MONTREAL, Dec. 2, 2015 /CNW Telbec/ - Essentia is proud to announce the launch of #Support322 campaign, a 5-month initiative to encourage healthy living, weight loss and giving back to the community. Jack Dell'Accio, Founder & CEO of Essentia, and Richard Macary, President of Delos Ventures, have entered a friendly wager to shed pounds and enter the South Beach Triathlon on April 3, leaving only 5 months to prepare. Winner's proceeds will be donated to a charity of choice, with Jack Dell'Accio choosing the Canadian Cancer Society.
Jack Dell'Accio and Essentia are raising the stakes by encouraging the public to participate and give back while doing so. For every image shared on Facebook, Twitter or Instagram using the hashtag #Support322 that shares a simple life change or huge transformation, Essentia will add $1 to the final donation amount. Participants will also be entered for a chance to win an Essentia mattress, valued at $2,875. A key pillar of any life transformation is Next Level Sleep, which Essentia is excited to share with the lucky winner.
With 5 months to prepare, Jack has assembled a group of experts to ensure a healthy transformation and preparation for the Triathlon. Jack Dell'Accio's expert team and supporters will be offering tips, encouragement and advice during #Support322. Supporters include many pro-athletes that sleep on Essentia mattresses such as Max Pacioretty, Matt Duchene and Jonathan Toews.
Jack Dell'Accio and Richard Macary met during the conception of the Stay Well mattress, which Essentia proudly manufactures. The Stay Well experience by Delos is an innovative approach to hotel stays, offering the healthiest environment possible for guests. Essentia is proud to be the only qualifying mattress to enhance this experience, with evidence-based benefits that provide organically clean sleep, allergen free comfort and physical recovery.
Essentia is a Canadian success story, creating the world's only natural memory foam mattresses, which are manufactured just outside Montreal. Championed by pro athletes and health gurus alike, Essentia's patented natural memory foam and molding technology address comfort and health without compromise. You can find Essentia stores across the USA and Canada. Learn more at myessentia.com.
SOURCE Essentia Group Inc.
Image with caption: "Logo : Essentia Group Inc. (CNW Group/Essentia Group Inc.)". Image available at: http://photos.newswire.ca/images/download/20151202_C5761_PHOTO_EN_556950.jpg
For further information: Stefanie Gomez, Communications Manager, Essentia Natural Memory Foam Company Inc., [email protected], Phone: 1-888-764-4116 x 303