EquiSoft Invests in its Media and Publishing division with the appointment of a seasoned industry Executive
Jul 07, 2016, 16:57 ET
MONTREAL, July 7, 2016 /CNW Telbec/ - EquiSoft, a leader in the design and development of digital business solutions for the media industry, is proud to announce the appointment of Ms. Brinda Luckoo as Executive Vice President, Media Services.
Ms. Luckoo is an innovative, results-driven marketing and business development executive. She brings to EquiSoft a proven track record in customer acquisition and retention, and over 20 years' extensive experience in audience management, acquired on both B2B and consumer publications in the UK and Canada.
As the Executive Director of Consumer Marketing at Rogers Media, she led the acquisition and retention of over 1M paid subscriptions across some of the largest Consumer and Business magazines in Canada, and also launched "Texture by Next Issue", the very first 'all you can read' digital service in Canada with thousands of subscribers. Ms. Luckoo holds an Honours degree in International Marketing from the UK and France, and she has received multiple Consumer Marketing awards and Retail Newsstand awards over the course of her career.
In her new role as head of EquiSoft's Media and Publishing division, she will be responsible for overseeing the continuous enhancement of the PublisherElements and RoyaltyElements product suites, and for leading and leveraging new strategic partnerships across North America, which is a key part of the division's strategic and growth plans.
"Joining the EquiSoft team is very exciting", said Ms. Luckoo. "EquiSoft's PublisherElements is the only audience management system of its kind in the Canadian market, with its full set of tools for both B2B and Consumer publishers that enables publishers of all sizes to learn from each other and employ best-in-class tools and technologies. EquiSoft is also the only firm actively investing in audience management tools and capabilities for the Canadian marketplace, and I look forward to being a part of what I believe to be a strong and evolving company."
"After years of continuous development and an investment of over $5M to build a cutting-edge solution, we now have a mature product in our hands, powered by a division with a huge potential, " said Luis Romero, CEO and Founder of EquiSoft. "The rapid growth and geographical expansion of our Insurance and Wealth Management divisions have monopolized our attention in the past few years, and we were looking for someone who not only had specific expertise in the media industry, but also the passion and leadership skills to bring our Media division to the next stage of its evolution. Brinda's wealth of experience and past successes will definitely help EquiSoft achieve its near and long term goals in the media and publishing industry.", added Romero.
About EquiSoft Inc.
Founded in 1994, EquiSoft is an innovative and solution-driven company dedicated to helping its clients in the insurance, wealth management and media industries leverage new technologies to grow their businesses. As part of its wide range of products and services, EquiSoft develops and markets PublisherElements, which is one of the most advanced suite of tools designed to help media companies and publishers optimize their revenue streams and manage every aspect of their audience, content and subscription management needs -- whether they are print, digital or web-related. With its portfolio of over 125 active media clients on the platform, extensive experience in data conversion, and unique industry-specific expertise, EquiSoft is able to offer turnkey solutions to all B2B and Consumer media services clients. EquiSoft has a growing team of over 200 professionals operating from Canada, the United States, Latin America and South Africa.
Image with caption: "Brinda Luckoo, Executive Vice President, Media Services (CNW Group/EquiSoft)". Image available at: http://photos.newswire.ca/images/download/20160707_C5564_PHOTO_EN_729604.jpg
For further information: José Quiroz, Marketing Consultant, 1 (888) 989-3141, ext.273, [email protected]
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