- Canadian Marketing Association highlights lessons learned in Canadian Marketing -
TORONTO, Jan. 18, 2018 /CNW/ - Created and produced by the Brand Strategy Council of the Canadian Marketing Association (CMA), the ongoing video series "Epic Wins and Epic Fails" will kick off 2018, with new episodes from some of Canada's top financial services and retail marketers weighing in on some of the greatest successes and lessons learned in marketing over the past couple of years.
The complete 15-episode series of short videos will be available at CMAbrandstrategy.ca beginning today.
Experts and brands featured in the series include:
- Rob Assimakopoulos, SVP, Chief Marketing Officer, CIBC – Chase, Umpqua
- Maureen Atkinson, Senior Partner, J.C. Williams Group – Lululemon, Amazon
- Stephen Brown, President & CEO, Fuse Marketing – Square, PwC, Tangerine, WealthSimple
- Bruce Sellery, Personal Finance Columnist – Borrowell, Libro
- Marina Strauss, retail reporter for The Globe and Mail – Target
- Doug Stephens, Retail Consultant, Retail Prophet – Saje
- Dr. Brynn Winegard, Principal of Winegard & Company – Joe Fresh, Frank and Oak
"As Canada's leading marketing association, we are committed to educating and promoting thought leadership for our profession," said Tim Bishop, Vice President of Marketing & Member Engagement of the Canadian Marketing Association. "The insights and learnings provided in this video series are a provocative and valuable 'must-see' addition to our offerings, such as our Morning Event Series, Online Courses, In-Person Seminars, Webinars and Marketing Hub content. These videos are worth taking a few minutes from every marketer's busy schedule to watch."
Episodes from the series will also be featured at select CMA events and is being offered to post-secondary institutions to supplement existing marketing curriculum programs. The Council will look to incorporate examples from other areas of the profession in 2018.
The Brand Strategy Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals. Studio time was graciously donated by Trailerworks Studio. To view the "Epic Wins and Epic Fails" video series, please visit CMAbrandstrategy.ca
About the Canadian Marketing Association
The Canadian Marketing Association embraces Canada's major business sectors and all marketing disciplines, channels and technologies. Its corporate members encompass all facets of business-to-business and business-to-consumer marketing organizations including both brands and agencies. These organizations make a major contribution to the economy, driving commerce, investments in media and new marketing technologies while providing employment for millions of Canadians. For more information, please visit theCMA.ca.
SOURCE Canadian Marketing Association
For further information: Tim Bishop, Vice President of Marketing & Member Engagement, Canadian Marketing Association, tbishop@theCMA.ca, 416.420.9420, theCMA.ca