Entertainment retail giant hmv Canada launches into the digital world: "Music
How You Want It"

TORONTO, Nov. 4 /CNW/ - Canada's largest bricks and mortar music retailer, hmv Canada is thrilled to be bringing their extensive knowledge and passion for music into a new and exciting digital realm! With a continued focus on expanding their business and reinventing their brand, hmv is launching their new Canadian digital store, hmvdigital.ca.

hmvdigital.ca will launch in 'beta' mode on November 4, 2009 when hmv invites its consumers to test the site, and provide hmv with feedback. The site will use an advanced technology platform to allow music lovers to find and enjoy the music they love, in digital form.

hmvdigital.ca will offer a number of unique features including:

    -   Millions of tracks, ALL available, in the MP3 format, free of DRM
        (digital rights management), making hmvdigital.ca the only major
        Canadian store that is 100% MP3
    -   Unique "My Downloads" section that centrally stores music purchased
        from hmvdigital.ca, thereby allowing consumers (who may not be at
        home, or who may have lost their digital music) to readily
        access their previously purchased hmvdigital.ca music
    -   User friendly music search capability
    -   An online music preview player that automatically plays back 30+
        second clips of any/all tracks and albums that have been selected
        while browsing. This browsed music continues playing as background
        music while customers shop the store
    -   Compatibility with all digital music players
    -   Store availability in both French and English
    -   Store acceptance of Visa, MasterCard, Amex & PayPal

"We know that our loyal hmv customers love music in all forms, and have a much higher predisposition to purchase music in both physical and digital form," says Humphrey Kadaner, President of hmv Canada Inc. "It has always been our intention to offer our customers a digital music alternative, in addition to our current physical CD offer. However, we only wanted to do so when we were confident that we had a very high quality, and very credible hmv digital music store. We believe we now have that to offer our customers, and are very much looking forward to getting their feedback."

"While we are excited about the beta launch of hmvdigital,ca, this is just a start as we're already working on new features and enhancements in support of the official launch in the new year" adds Mr. Kadaner.

As part of their launch plans, hmv will offer visitors a special introductory offer that will give them up to 10 free tracks when they make their initial purchase at hmvdigital.ca The buyer would receive the equivalent of the purchased tracks in free tracks (to maximum of ten) in the form of pin code emailed to their registered address. Complete details are listed at hmvdigital.ca for the consumer.

About hmv:

With over 80 years of music retailing history, 379 stores worldwide and 131 in Canada and counting, hmv is the world's premier entertainment retailer of music, DVD, videogames, books, mp3 players and more. hmv focuses on providing an authoritative range and depth of product selection that is superior to that of its competitors, including hard-to-find items and a large number of back catalogue titles.

Weblink: www.hmvdigital.ca

SOURCE hmv Canada

For further information: For further information: For public relations inquiries and interview opportunities regarding hmv Canada, please contact Strut Entertainment: Nicola Krishna, (416) 861-0387, nicola@strutentertainment.com

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