Enjoy the Soy: It's nutritious, delicious and easy to use

    Soyfoods Canada re-introduces Canadian families to soy with the Soy for
    Life Campaign
<p><location>TORONTO</location>, <chron>Oct. 5</chron> /CNW/ - Research shows that the majority (85 per cent) of Canadian families are becoming more health-conscious when it comes to their eating habits, but many aren't willing to sacrifice taste, convenience and ease in meal preparation.(1) According to a recent Angus Reid survey commissioned by Soyfoods <location>Canada</location>, 59 per cent of Canadians said the main reason they eat soy is because it is part of a healthy diet, while 26 per cent responded that they just don't know how to cook with soy products.(2) To help, Soyfoods <location>Canada</location> has launched its Soy for Life campaign which will re-introduce Canadians to the benefits of soy and cooking with soy products. Soy is not only a healthy food choice; but it also tastes great and can be easily incorporated into everyday recipes.</p>
<p>"Healthy eating doesn't have to be difficult," says Brian Wansink, <person>John Dyson</person> Professor of Consumer Behavior at <org>Cornell University</org>. "Soyfoods are an excellent solution for the time-strapped, busy family. Not only are they delicious and nutritious, but new varieties on the market are easy to incorporate into your everyday meals."</p>
<p>According to the Angus-Reid study, almost half of the respondents (48 per cent) agree that soy represents an essential part of a healthy and balanced diet. However, taste and texture have traditionally kept people from enjoying soy. Through continuous product innovation, the member companies of Soyfoods <location>Canada</location> have worked together to bring the next generation of soy products to market - with enhanced taste and improved texture these products are easier than ever to incorporate into your family's recipes.</p>
<p>"Soyfoods <location>Canada</location> has listened to Canadians. The Soy for Life campaign is about our member companies coming together to educate Canadians about how far soy has come," says <person>Todd Hoffman</person>, vice-president, Soyfoods <location>Canada</location>. "From soy based beverages and yogurt-type products, to meat substitutes, and baked goods made from soy, there is something for everyone. If it's been a while since you've tried cooking with soy - you're definitely in for a treat."</p>
<p>There are many proven health benefits to consuming soy. Soy protein has been found to be critical in chronic-disease prevention. In a study published recently in the Journal of Nutrition and conducted by researchers at the University of Guelph, soy protein was found to lower risk of heart disease in Type 2 diabetics. Soy protein reduces serum LDL - so-called "bad" cholesterol - in adults with Type 2 diabetes who are managing their disease by controlling their diets rather than with medication. "It is encouraging to show that it is possible to control one of the major risk factors by using soy as a dietary preventative strategy," says <person>Alison Duncan</person>, a professor in the Department of Human Health and Nutritional Science at the University of Guelph.</p>
<p>Soy is an excellent source of high-quality protein, containing all essential amino acids. Soy is also cholesterol-free, low in saturated fat, and a good source of iron and many of the B-vitamins. Research around the world has linked soy to a host of health benefits, including heart disease and cancer prevention, lower cholesterol levels, weight loss, and reducing the frequency and severity of certain menopausal symptoms.</p>
    About Soyfoods Canada
<p>Founded in <chron>October 2000</chron>, Soyfoods <location>Canada</location> is comprised of member organizations representing all sectors of Canada's soyfood industry, including soybean growers and suppliers, soyfood processors and distributors, as well as marketing firms involved with soy. Their mission is to encourage growth, integrity, and sustainability in the Canadian soyfoods industry by promoting soyfoods, including soy-based foods and ingredients, to consumers.</p>
    (1) Brandtrust, Soy 20/20 - Canadian Soy Use and Attitude Study, October
    (2) Omnibus Sept 27 2009 - Angus Reid Strategies

For further information: For further information: Alexandra Pecoskie, Optimum Public Relations, T: (416) 306-6784, Alexandra.pecoskie@cossette.com; Sandra DeCarvalho, Optimum Public Relations, T: (416) 306-6792, Sandra.decarvalho@cossette.com

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