Enjoy Life Foods Releases April 2017 Canadian Survey Results

Convenience is compromised among Canadians suffering with food allergies, according to data

TORONTO, April 27, 2017 /CNW/ - Today, in acknowledgement of Food Allergy Awareness Month, Enjoy Life Foods shares findings from its 2017 Ipsos survey chronicling the snacking habits of Canadians. The survey measures the inconveniences that an estimated 8 per cent1 of Canadians (or 2.6 million) who suffer from severe food allergies face.

According to the survey, people who suffer from food allergies, or have someone in their immediate family who suffers, prepare or eat the largest proportion of snacks made fresh (58 per cent) as opposed to snacks that are prepackaged (42 per cent). Closely following are those who regularly prepare snacks for an allergy sufferer (57 per cent).

The reality is more Canadians are skipping traditional meals in favour of something they can grab on the go2 or at work yet, until recent years ready-made options have not been widely accessible to those suffering. Food allergies change the course of a person's life, causing "daily thoughts of safe food preparation and avoidance of cross-contact, often a side dish of quarrels with close relatives, some awkward socializing moments, and endless explaining to caregivers, friends, schools, and restaurants."3

"We pay close attention to the challenges faced by those with food allergies," says Joel Warady, CMO and Innovation Officer of Enjoy Life Foods. "We are constantly researching and developing new products that allow our consumers more opportunities to eat freely and safely without worry and above all, experience a better quality of life.

Save Time, Snack More, Worry Less
Thanks to companies like Enjoy Life Foods, ready-made snacks are becoming more accessible by providing options, saving time and allowing a little more flexibility and convenience to households with food allergies.

Last fall, Enjoy Life Foods opened North America's largest allergy-friendly bakery in Jeffersonville, Indiana to further expand its outreach to people seeking allergy-friendly food options. The new state of the art facility is also Certified Gluten Free and dedicated nut-free.

The line of more than 60 products includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, and Plentils, a lentil-based chip.

Canadians can look forward to exciting new products launching later this year including: the best-selling baker's chocolate (soon available in individual snack-sized packages), two new flavours of the popular Plentil chips, and a brand new category, plant protein snacks.

About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the growing Free-From food category, featuring a robust portfolio of Certified Gluten Free and Non-GMO Project Verified products that are free-from priority food allergens, identified as wheat, gluten, milk, peanuts, tree nuts, mustard, sulphites, egg, sesame, soy, fish, crustaceans and shellfish.

Founded with the goal to create great-tasting, allergy-friendly foods, Enjoy Life Foods line is available in national and conventional grocers and mass-market retailers throughout Canada.

Enjoy Life Foods is available at mass and health food retailers throughout the country. Visit www.enjoylifefoods.ca

1 These are some of the findings of an Ipsos poll conducted between April 5 and April 7, 2017, on behalf of Enjoy Life Foods. For this survey, a sample of 1,001 Canadians from Ipsos' online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval.  In this case, the poll is accurate to within +/ - 3.5 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
2 Carolyn Camilleri (2016) Canadianvending.com
3 Mary Esselman, 2016 – allergydvocacyassociation.org

SOURCE Enjoy Life Foods

For further information: For additional information, please contact elevator communications inc.: Renee Lalonde, renee@elevatorinc.com, 416-363-6444 ext 231

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