MONTREAL, Nov. 6, 2014 /CNW Telbec/ - Canadians love their smartphones, as reports estimate that more than 55% of Canadians are using the technology. However, many brick and mortar retailers are still having problems bridging the offline to online world to create more value for consumers as well as leverage marketing practices to better target mobile users.
RAANGE, a retail focused tech company, has taken the unlikely step of combining mobile marketing with anti-spam compliance to create a new lead generation tool, RAANGE Interactive Sticker. RAANGE Interactive Sticker, patent pending, features unique tracking codes (QR-code, NFC and text-in) packaged in a simple, efficient format that gives retailers the ability to turn a generic display window, unused wall or counter space - underutilized real estate - into the ultimate opt-in lead generation tool.
Businesses can position the RAANGE Interactive Sticker at strategic, high volume areas to target walk-in or walk-by consumers on their smartphones, incentivizing them to scan, tap or text-in, from anywhere in the store, to the Sticker to access vital information, such as exclusive sale promotions, brand and product launches, career opportunities and access to social networks.
The Sticker can be leveraged to target non-converting consumers - turning wasted sales opportunities into new lead opportunities, and taking the stress from typical POS lead capture situations. In the process, retailers will build a powerful database comprised of opt-in, engaged consumers, as it follows government imposed anti-spam regulations, to improve direct marketing practices and build a dialogue with consumers outside the physical retail space and in the palm of their hands.
RAANGE has begun boarding retailers for its Mobile Lead Generation Program launching with select retailers this quarter in Canada and the U.S.
More About RAANGE:
RAANGE mobile lead capture program is a managed service that seamlessly integrates into marketing practices and does not require CRM integration. It helps retailers to reduce costs in capital expenditures, ongoing operational costs and high-spend traditional advertising areas and build the ultimate lead database.
Image with caption: "Logo: Raange (CNW Group/Raange)". Image available at: http://photos.newswire.ca/images/download/20141106_C6283_PHOTO_EN_7588.jpg
For further information: Matt Seniuk, Marketing Manager, [email protected], 1-514-815-0952, www.raange.com