Featuring New Global Brand Platform & Complete Technology Showcase
OTTAWA, Jan. 19, 2012 /CNW/ - To expand upon their new global brand platform 'now that's positivenergy!™' Energizer is hitting hard with a message of innovation and social responsibility at the upcoming 2012 NHL® All-Star Weekend in Ottawa, Ontario. Building upon a multi-year partnership with the National Hockey League (NHL®), Energizer is bringing a variety of new products and technology platforms to preview their future in Power and Lighting.
As a proud partner of 2012 NHL® All-Star Weekend, Energizer will bring their trademark 'now that's positivenergy!™' to a series of events and initiatives to showcase their innovation across three days of programming.
"Energizer has demonstrated both their brand personality and commitment to innovation through our on-going partnership" said Kyle McMann, Vice President, Integrated Marketing NHL Enterprises. "With the exciting activations they have planned for Ottawa, it will undoubtedly enhance the overall consumer experience at NHL All-Star Weekend."
To showcase their range of portable and household LED lighting products, while raising funds and awareness for charity, Energizer will be hosting the first-ever Energizer® Night Skate™ on Ottawa's famed Rideau Canal on Friday, Jan. 27 at 7:00 p.m. EST. 100% of funds raised by participants in the Energizer Night Skate at NHL All-Star Weekend will support the Sens Foundation and their work in building outdoor ice rinks in the region. This high-impact spectacle, which is expecting approximately 2,500 participants, is a spin-off of Energizer's popular series of Night Race events. For more details, go to www.energizernightskate.ca.
"Energizer is excited about showcasing our broad portfolio of portable power and lighting products to consumers in this incredible NHL All-Star Weekend event", states Kent Hatton, Brand Group Director at Energizer Canada Inc. "It's a perfect venue to have them learn about and experience these innovative new products."
Another high-point of the 'now that's positivenergy!™' creative platform coming to life in Ottawa is Energizer's sponsorship of the Sens Foundation Rink of Dreams project. Together with the City of Ottawa and the Sens Foundation, they will celebrate the recent opening of the Rink of Dreams with 'Energizer Hour' at NHL All-Star Weekend.
Fans will have the opportunity to experience Energizer's innovative product lineup at the Energizer exhibit within the Scotiabank NHL Fan Fair™ running January 26 - 28 at the Ottawa Convention Center. Energizer will display and demonstrate household & specialty batteries, portable power products (inductive, USB charging and external power packs) and household lighting (LED bulbs, nightlights, décor and task lighting and a new line of flameless wax candles). Also making its debut is the Energizer iSurge Travel Charging Station, an all-in-one plug-in charging unit, that coverts a standard wall-socket into a home for charging five devices at once (using a combination of USB port, AC outlet and 30-pin dock).
Energizer Holdings, Inc., headquartered in St. Louis, Missouri, is a consumer goods company operating globally in the broad categories of household and personal care products. Energizer's Household Products Division offers consumers the broadest range of portable power and lighting solutions, anchored by our universally recognized Energizer® and Eveready® brands.
About the NHL
The National Hockey League®, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL® consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (NBC, NBC Sports Network, CBC, TSN, , RDS, RIS, and NHL Network™) and radio (NHL Radio™, Sirius XM Satellite Radio). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.
NHL and the NHL Shield are registered trademarks and the NHL All-Star Game logo and NHL Fan Fair are trademarks of the National Hockey League. © NHL 2012. All Rights Reserved.
For further information:
Energizer Canada Inc.