TORONTO, March 9, 2018 /CNW/ - Endy, Canada's leading online sleep brand, is excited to partner with Snap Inc. to deliver the first Snap Ads in Canada to 'swipe up' to a branded 3D World Lens. Launching today, the lens features an augmented reality (AR) animation of a panda - known for sleeping up to 16 hours a day - as it unboxes an Endy Mattress. Users can unlock the lens for 24 hours at a time by swiping up on an Endy Snap Ad, or using Snapchat's in-app camera to scan Endy's unique Snapcode. The Snapcode is available at endy.com/snap.
Endy is the first Canadian brand to launch a 3D World Lens through Snap Ads, and the first Canadian brand to design an AR 3D World Lens through Snap Inc.'s Lens Studio. The lens was designed entirely in-house. Since the company's launch in 2015, Endy's early adoption of innovative marketing strategies has been instrumental in driving the company's growth. The company is on track to hit $50 million in revenue in 2018, while exclusively selling in Canada.
"Endy is always looking for innovative and exciting ways to reach our customers," said Aashish Nathwani, Marketing Director, Endy. "This lens allows us to connect with customers in a new and engaging way, by putting the joy of the Endy unboxing right in Canadians' pockets."
"We love seeing brands like Endy create engaging augmented reality experiences for their customers. Endy understands that fun, playful AR can drive brand awareness and also reach the right audience to drive sales," said a Snapchat spokesperson.
To learn more about Endy and its award-winning sleep assortment, visit endy.com.
About Endy. Launched in 2015, Endy (endy.com) is revolutionizing the way people sleep, through their ridiculously comfortable, supportive and Canadian-made mattress. Engineered to offer the perfect balance of comfort and support, The Endy Mattress is made with an open air cell foam that relieves pressure points, eliminates motion transfer, and releases body heat faster than conventional foam. As one of Canada's fastest growing eCommerce companies and winner of the 2016 Techweek Top 100 Innovator Award, Endy has expanded its assortment to include The Endy Pillow and The Endy Sheets.